Federated Media blog ad network raises $4.5 million

August 24, 2007 | Eric Eldon | Comments | |

fm.png[Updated: We've corrected the article below, based on further reporting. Regulatory filings about venture capital financings are tricky, because they're often late, and misleading. That's why the proposal to bring more transparency is a good one.]

Federated Media, a popular but sometimes controversial ad network for blogs, has raised another $4.5 million in funding, according to PE Hub’s read of the company’s recent regulatory filing.

Returning backers include New Enterprise Associates and Omidyar Network, according to the filing; FM has raised nearly $3 million to date, PE Hub reports. [Update: We're told NEA didn't invest, and its not clear why PE Hub reports this. The lead investor in FM has always been Panorama Capital, a group formerly part of JP Morgan Partners.].

Disclosure: VentureBeat uses FM services.

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About the Author, Eric Eldon

Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.

  • FM needs to wake up and smell the coffee. . . they are missing out on all the latest trends for ad networks. .. my advice is for them to take a deep deep look at glam's syndication model and copy as much as they can . . .
  • Dan Primack
    The reason for the mistake was totally human (being me), not the reg filings. I was working on another deal led by NEA, and I pathetically listed the wrong firm. Panorama (technically JPMP) is part of the Series B, as Matt writes. In fact, JPMP put in the most $$.
  • Thanks for the insight, I see things clearer now.