Comments on: Facebook’s platform to reward good, punish bad applications http://venturebeat.com/2007/08/27/facebooks-platform-to-reward-good-punish-bad-applications/ News About Tech, Money and Innovation Wed, 25 Nov 2009 08:36:57 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: Marc’s Voice » Blog Archive » Policing developers http://venturebeat.com/2007/08/27/facebooks-platform-to-reward-good-punish-bad-applications/comment-page-1/#comment-500768 Marc’s Voice » Blog Archive » Policing developers Thu, 30 Aug 2007 18:13:05 +0000 http://venturebeat.com/2007/08/27/facebooks-platform-to-reward-good-punish-bad-applications/#comment-500768 [...] have not been good citizens or even anything remotely resembling nice friends - and the folks a Facebook have had to change things - because of [...] [...] have not been good citizens or even anything remotely resembling nice friends – and the folks a Facebook have had to change things – because of [...]

]]> By: Weekly Digest of the Social Networking Space: August 29th, 2007 http://venturebeat.com/2007/08/27/facebooks-platform-to-reward-good-punish-bad-applications/comment-page-1/#comment-500362 Weekly Digest of the Social Networking Space: August 29th, 2007 Thu, 30 Aug 2007 14:17:01 +0000 http://venturebeat.com/2007/08/27/facebooks-platform-to-reward-good-punish-bad-applications/#comment-500362 [...] Profile Boxes, Application Directory, Requests, Notifications, and News Feed. The net effect? Great apps will be rewarded, bad ones punished. Facebook announced it’s focusing on ‘engagement‘ based on user behavior, critics [...] [...] Profile Boxes, Application Directory, Requests, Notifications, and News Feed. The net effect? Great apps will be rewarded, bad ones punished. Facebook announced it’s focusing on ‘engagement‘ based on user behavior, critics [...]

]]> By: VentureBeat » Facebook implements better attention measurement http://venturebeat.com/2007/08/27/facebooks-platform-to-reward-good-punish-bad-applications/comment-page-1/#comment-499438 VentureBeat » Facebook implements better attention measurement Wed, 29 Aug 2007 18:05:15 +0000 http://venturebeat.com/2007/08/27/facebooks-platform-to-reward-good-punish-bad-applications/#comment-499438 [...] It follows Facebook’s promise Monday to deliver such tools — an effort to provide public measurements about usage of applications developed by third parties, among other changes. [...] [...] It follows Facebook’s promise Monday to deliver such tools — an effort to provide public measurements about usage of applications developed by third parties, among other changes. [...]

]]> By: VentureBeat » Facebook implements better attention measurement http://venturebeat.com/2007/08/27/facebooks-platform-to-reward-good-punish-bad-applications/comment-page-1/#comment-499452 VentureBeat » Facebook implements better attention measurement Wed, 29 Aug 2007 18:05:15 +0000 http://venturebeat.com/2007/08/27/facebooks-platform-to-reward-good-punish-bad-applications/#comment-499452 [...] It follows Facebook’s promise Monday to deliver such tools — an effort to provide public measurements about usage of applications developed by third parties, among other changes. [...] [...] It follows Facebook’s promise Monday to deliver such tools — an effort to provide public measurements about usage of applications developed by third parties, among other changes. [...]

]]> By: Lee Lorenzen http://venturebeat.com/2007/08/27/facebooks-platform-to-reward-good-punish-bad-applications/comment-page-1/#comment-499354 Lee Lorenzen Wed, 29 Aug 2007 15:50:57 +0000 http://venturebeat.com/2007/08/27/facebooks-platform-to-reward-good-punish-bad-applications/#comment-499354 I agree with Dave. This is a great move by Facebook and couldn't come at a better time. There is an old saying in business that: "if you can measure it, you can manage it." Up until now, Facebook has only measured (or at least only published) the net number of App Users. This led to many of the app developers focusing solely on this one metric. Even the number of installs vs. uninstalls was hidden, so there was no way for users to see which apps were just churning through users and which had any level of staying power built on repeat engagements. Jesse Farmer, CTO of Adonomics.com (an Altura Ventures portfolio), is working right now an an Adonomics API that will allow app developers to begin to track installs and unintstalls. Coming shortly after this will be a whole host of metrics that the Adonomics API will support that will allow the App Developers to truly measure and manage the complete lifecycle of their users. This will include the integration of the new stats that Facebook will be publishing on a daily basis in addition to the time-based graphs that Adonomics (formerly Appaholic) presents to show the history of each Facebook app and which will soon begin to predict future trends. As the first Facebook-only VC, Altura Ventures is pleased to see these moves by Facebook for more transparency in the metrics about each app. With this transparency will come trust of the advertisers who want to know that their dollars are being spent wisely. This is yet another sign that Facebook is taking care of their most valuable asset: the attention span of their user base. I agree with Dave. This is a great move by Facebook and couldn’t come at a better time. There is an old saying in business that: “if you can measure it, you can manage it.” Up until now, Facebook has only measured (or at least only published) the net number of App Users. This led to many of the app developers focusing solely on this one metric. Even the number of installs vs. uninstalls was hidden, so there was no way for users to see which apps were just churning through users and which had any level of staying power built on repeat engagements.

Jesse Farmer, CTO of Adonomics.com (an Altura Ventures portfolio), is working right now an an Adonomics API that will allow app developers to begin to track installs and unintstalls. Coming shortly after this will be a whole host of metrics that the Adonomics API will support that will allow the App Developers to truly measure and manage the complete lifecycle of their users. This will include the integration of the new stats that Facebook will be publishing on a daily basis in addition to the time-based graphs that Adonomics (formerly Appaholic) presents to show the history of each Facebook app and which will soon begin to predict future trends.

As the first Facebook-only VC, Altura Ventures is pleased to see these moves by Facebook for more transparency in the metrics about each app. With this transparency will come trust of the advertisers who want to know that their dollars are being spent wisely. This is yet another sign that Facebook is taking care of their most valuable asset: the attention span of their user base.

]]> By: dave mcclure http://venturebeat.com/2007/08/27/facebooks-platform-to-reward-good-punish-bad-applications/comment-page-1/#comment-498066 dave mcclure Tue, 28 Aug 2007 17:52:18 +0000 http://venturebeat.com/2007/08/27/facebooks-platform-to-reward-good-punish-bad-applications/#comment-498066 good move by Facebook in general on user engagmenet metrics (and kudos to Dave Morin for trying to give a heads-up to the developer community *before* they make the change). that said, i know from speaking to several Facebook App developers that aiming for a moving target on invites / notifications / messaging strategy is pretty challenging. hopefully there is some "give" for "white hats" as well as some "take away" for "black hats" on the available messaging features. still, i like the philosophy overall. given that things are moving so quickly, good to see them adjusting strategy to help benefit the overall community. btw, my thoughts on FB user engagement metrics here: http://500hats.typepad.com/500blogs/2007/07/user-engagement.html good move by Facebook in general on user engagmenet metrics (and kudos to Dave Morin for trying to give a heads-up to the developer community *before* they make the change).

that said, i know from speaking to several Facebook App developers that aiming for a moving target on invites / notifications / messaging strategy is pretty challenging.

hopefully there is some “give” for “white hats” as well as some “take away” for “black hats” on the available messaging features.

still, i like the philosophy overall. given that things are moving so quickly, good to see them adjusting strategy to help benefit the overall community.

btw, my thoughts on FB user engagement metrics here:
http://500hats.typepad.com/500blogs/2007/07/user-engagement.html

]]> By: jeremy liew http://venturebeat.com/2007/08/27/facebooks-platform-to-reward-good-punish-bad-applications/comment-page-1/#comment-497996 jeremy liew Tue, 28 Aug 2007 16:55:04 +0000 http://venturebeat.com/2007/08/27/facebooks-platform-to-reward-good-punish-bad-applications/#comment-497996 The top makers of Facebook apps have ALREADY changed their focus to engagement (over simply count); this is in marked contrast to Myspace. See more at http://lsvp.wordpress.com/2007/08/28/facebook-for-engagement-myspace-for-self-expression/ The top makers of Facebook apps have ALREADY changed their focus to engagement (over simply count); this is in marked contrast to Myspace. See more at http://lsvp.wordpress.com/2007/08/28/facebook-for-engagement-myspace-for-self-expression/

]]> By: Facebook for engagement; Myspace for self expression « Lightspeed Venture Partners Blog http://venturebeat.com/2007/08/27/facebooks-platform-to-reward-good-punish-bad-applications/comment-page-1/#comment-497982 Facebook for engagement; Myspace for self expression « Lightspeed Venture Partners Blog Tue, 28 Aug 2007 16:53:00 +0000 http://venturebeat.com/2007/08/27/facebooks-platform-to-reward-good-punish-bad-applications/#comment-497982 [...] social media, social networks, engagement, widgets, myspace. trackback As Techcrunch, Mashable, Venturebeat and others have noted, Facebook is preannouncing a number of changes to its APIs, including a shift [...] [...] social media, social networks, engagement, widgets, myspace. trackback As Techcrunch, Mashable, Venturebeat and others have noted, Facebook is preannouncing a number of changes to its APIs, including a shift [...]

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