Comments on: IMMI — the ad company wants to follow you around http://venturebeat.com/2007/09/10/immi-the-ad-company-wants-to-follow-you-around/ News About Tech, Money and Innovation Tue, 24 Nov 2009 02:54:31 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: Voting for MobileBeat2008 best companies begins » VentureBeat http://venturebeat.com/2007/09/10/immi-the-ad-company-wants-to-follow-you-around/comment-page-1/#comment-815995 Voting for MobileBeat2008 best companies begins » VentureBeat Fri, 06 Jun 2008 19:41:44 +0000 http://venturebeat.com/2007/09/10/immi-the-ad-company-wants-to-follow-you-around/#comment-815995 [...] — pays for you cellphone (at least during trials) in exchange for the ability to listen in on your life throughout the day. The goal is to make advertising more tailored and [...] [...] — pays for you cellphone (at least during trials) in exchange for the ability to listen in on your life throughout the day. The goal is to make advertising more tailored and [...]

]]> By: VentureBeat » IMMI, the ad company that listens to your every move http://venturebeat.com/2007/09/10/immi-the-ad-company-wants-to-follow-you-around/comment-page-1/#comment-752600 VentureBeat » IMMI, the ad company that listens to your every move Fri, 25 Jan 2008 15:46:06 +0000 http://venturebeat.com/2007/09/10/immi-the-ad-company-wants-to-follow-you-around/#comment-752600 [...] wrote about the company last year, after the four-year-old San Mateo, Calif., company emerged with $14 million in backing from [...] [...] wrote about the company last year, after the four-year-old San Mateo, Calif., company emerged with $14 million in backing from [...]

]]> By: Startup Signal - Today’s Top Blog Posts on Entrepreneurship - Powered by SocialRank http://venturebeat.com/2007/09/10/immi-the-ad-company-wants-to-follow-you-around/comment-page-1/#comment-558504 Startup Signal - Today’s Top Blog Posts on Entrepreneurship - Powered by SocialRank Mon, 01 Oct 2007 10:50:30 +0000 http://venturebeat.com/2007/09/10/immi-the-ad-company-wants-to-follow-you-around/#comment-558504 [...] IMMI — the ad company wants to follow you around [...] [...] IMMI — the ad company wants to follow you around [...]

]]> By: 「パーソナルな媒体」という携帯電話の特性を活かして視聴者データを収集 » Mobile Venture News » Tracking Emmerging U.S. Mobile Technologies and Companies for the Japanese Investment Community. http://venturebeat.com/2007/09/10/immi-the-ad-company-wants-to-follow-you-around/comment-page-1/#comment-538498 「パーソナルな媒体」という携帯電話の特性を活かして視聴者データを収集 » Mobile Venture News » Tracking Emmerging U.S. Mobile Technologies and Companies for the Japanese Investment Community. Tue, 18 Sep 2007 07:31:16 +0000 http://venturebeat.com/2007/09/10/immi-the-ad-company-wants-to-follow-you-around/#comment-538498 [...] 同社は、同サービスのモニター参加者に特別の携帯電話端末を提供。モニター参加者が2年間常時携帯電話を「携帯する」ことで、携帯電話利用料金全額を負担。「30秒ごとに10秒づつ」テレビ、ラジオ、デジタルビデオレコーダー、それにスポーツイベントやコンサートまでのサウンドを対象に録音、解析。IMMIによると、モニター参加者のうち、広告を聞いた人、また、広告を視聴した後、実際に購買行動に結びついたか、までを追跡できるそうです。気になる人間同士の会話などは騒音として無視されるそうです。 [...] [...] 同社は、同サービスのモニター参加者に特別の携帯電話端末を提供。モニター参加者が2年間常時携帯電話を「携帯する」ことで、携帯電話利用料金全額を負担。「30秒ごとに10秒づつ」テレビ、ラジオ、デジタルビデオレコーダー、それにスポーツイベントやコンサートまでのサウンドを対象に録音、解析。IMMIによると、モニター参加者のうち、広告を聞いた人、また、広告を視聴した後、実際に購買行動に結びついたか、までを追跡できるそうです。気になる人間同士の会話などは騒音として無視されるそうです。 [...]

]]> By: David R http://venturebeat.com/2007/09/10/immi-the-ad-company-wants-to-follow-you-around/comment-page-1/#comment-529608 David R Wed, 12 Sep 2007 16:49:03 +0000 http://venturebeat.com/2007/09/10/immi-the-ad-company-wants-to-follow-you-around/#comment-529608 a digital signature is made of the snippet of sound. no actual recording is transmitted. this signature is uploaded to a server which has the corresponding signatures of ads which are being tracked, and records when a match occurs. hence no conversations or actual recordings are disseminated from the phone. a digital signature is made of the snippet of sound. no actual recording is transmitted. this signature is uploaded to a server which has the corresponding signatures of ads which are being tracked, and records when a match occurs. hence no conversations or actual recordings are disseminated from the phone.

]]> By: Aydin Mirzaee http://venturebeat.com/2007/09/10/immi-the-ad-company-wants-to-follow-you-around/comment-page-1/#comment-525674 Aydin Mirzaee Tue, 11 Sep 2007 01:28:15 +0000 http://venturebeat.com/2007/09/10/immi-the-ad-company-wants-to-follow-you-around/#comment-525674 Ok, interesting concept... but, what I don't understand is how the company intends to measure how people react to hearing this advertisement... Let's say I do see a trailer of a movie... From the trailer, this technology is going to be so smart that it will realize what movie it is? and not only that, but if I see the movie a year from now, it will recognize that I've seen that movie? also, how can this phone track everything? what if I have headphones on? what if I am having a confidential business discussion? all of this will be recorded? anyone have answers to these questions? Aydin. Ok, interesting concept… but, what I don’t understand is how the company intends to measure how people react to hearing this advertisement…

Let’s say I do see a trailer of a movie… From the trailer, this technology is going to be so smart that it will realize what movie it is? and not only that, but if I see the movie a year from now, it will recognize that I’ve seen that movie?

also, how can this phone track everything? what if I have headphones on? what if I am having a confidential business discussion? all of this will be recorded?

anyone have answers to these questions?

Aydin.

]]> By: Alan http://venturebeat.com/2007/09/10/immi-the-ad-company-wants-to-follow-you-around/comment-page-1/#comment-525506 Alan Mon, 10 Sep 2007 23:13:56 +0000 http://venturebeat.com/2007/09/10/immi-the-ad-company-wants-to-follow-you-around/#comment-525506 Sounds like a good partner for the FBI Sounds like a good partner for the FBI

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