Omniture buys Web site testing company, Offermatica, for $65M

Omniture, which helps companies analyze their customers’ online behavior to boost revenue, has acquired San Francisco’s Offermatica for $65 million. Offermatica helps companies test different aspects of their Web sites, to see how customers respond to changes in content or other features.

Under the deal, Omniture will pay Offermatica $35 million in common stock and $30 million in cash.

Offermatica had raised a $5.1 million in a first round of capital from East Coast firm Baker Capital in 2005. Meritech Capital Partners and Accel Partners also had small stakes in the company.

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Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.

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