Turn raises $8M more to push ad targeting

September 25, 2007 | Matt Marshall
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turn.bmpTurn, a San Mateo, Calif. company that delivers advertising tailored for Web sites, depending on their readership and other variables, said it has raised $8 million in second round financing.

Turn was launched by Jim Barnett, the former chief executive of once-popular search engine Altavista. We wrote about Turn last year after it rose $18 million. Since Turn launched, other ad network companies have emerged to bring about more targeted ads for Web sites, while others have been acquired. Turn uses numerous variables to select advertising for a site, such as a site’s subject matter, its design, and its owners’ preference for click-through versus impressions.

Norwest Venture Partners, Trident Capital and Shasta Ventures are among the investors in the latest round, according the regulatory filing about the financing cited by PEHub. However, regulatory filings are notoriously unreliable. A lead investor hasn’t been named.

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About the Author,

Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.

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