Infusion Software, like Salesforce and others, offers online business software for small businesses. It has just raised $9 million from Mohr Davidow Ventures.
The Phoenix, Arizona-based company offers a large suite of online software and services, based around its customer relationship management product and designed specifically for businesses with between two and 50 employees.
Infusion’s focus on the little guys seems to be paying off. It says it has been growing revenues at least 100 percent since 2003, and was recognized by a business software trade publication for growing revenues 125 percent in 2005-2006.
Salesforce, Infusion and other “software-as-a-service” companies want to replace businesses’ locally-based software systems normally used for organizing lists of clients, potential clients, ongoing client relationships. Their software automates data collection and organization for marketing and sales efforts within a business, without the expense and trouble of local hosting and maintenance.
4 Comments
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Akshun said:
These SaaS apps sound great when you have a designer and a website that’s already built and ready to go… the average small business owner doesn’t have the knowledge or skill set to actually gain substantial success through a system like this…they still require consulting, designers, developers etc… these apps are good for the experienced…but the average small biz person doesn’t have the required skill set…not to mention…companies like Infusion say they help with “implementation” … but that’s a word they use for marketing… like I said, without a web designer and a developer in the small business persons corner, buying into an app like this typically results in failure… not angry, just telling it like it is… I’d love to hear the attrition rate for Infusion over the coming 12 months…that will be telling.
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Clate Mask, Infusion Software said:
A valid concern Akshun, appreciate your comments because you’re dead-on when it comes to the fact that small businesses don’t typically have deep pockets and large staffs–they are looking for something simple and affordable to use. With Infusion CRM, we have developed a tool with the understanding of how small businesses run. For the smal business owner/marketer, it’s about a comprehensive all-in-one solution that is simple to use, helps grow sales and makes their lives easier.
Infusion Software has been in business for over 5 years, so young start-up we are not. We’re growing at 100% each year and thousands of small business users rely on Infusion CRM every month to run their sales, marketing and customer relationship management. We’ve been growing at 100% each year in customers, without requiring long-term contracts–that’s evidence enough that our customers are sticking and that our tool is helping small businesses grow.
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