Winery Exchange gets $5M more for private-label alcohol

October 17, 2007 | Matt Marshall

Winery Exchange, a Novato, Calif. maker of private-label wine and beer for retailers, has raised $5 million in a second round of financing.

Hedge fund D.E. Shaw Group made the investment in the company, which has now raised a significant $31 million since 2000. It’s the latest wine-focused company that soaked up a lot of money before getting to profitability. Wine.com, for one, soaked through hundreds of millions of dollars from VCs before almost going out of business.

Previous investors in Winery Exchange include 3i Group, Venrock, Camden Partners and Draper Richards.

The company serves outlets like 7-Eleven and Costco.

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Tags: deal

About the Author, Matt Marshall

Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.