Comments on: Facebook didn’t dip: Comscore, Quantcast, Compete all wrong?

By: ladybird1005

ladybird1005 — Wed, 04 Nov 2009 16:22:51 +0000

Hi! A great Traffic Estimator tool is http://www.estimix.com. It seems to generate very accurate information.

By: Increase website traffic

Increase website traffic — Fri, 14 Aug 2009 18:06:02 +0000

wow!!! thank u very much for all this information. Keep on supplying such useful information. It really is interesting.

By: Google jumps into the website traffic comparison game with Google Trends for Websites » VentureBeat

Fri, 20 Jun 2008 18:38:53 +0000

[...] a skeptical eye. Few websites claim any of these measurement services have correct data for them (here’s some sample criticism), and that is not helped by the fact that all of them seem to have different [...]

By: Congratulation that VentureBeat raises $320,000 | Silk Road To Dragon China

Congratulation that VentureBeat raises $320,000 | Silk Road To Dragon China — Wed, 13 Feb 2008 05:42:43 +0000

[...] Compete, the sites PEHub cites, are notoriously unreliable, especially for relatively small sites (read this), because they rely on non-direct methods. Wow, now even I know how it feels to be raked over the [...]

By: VentureBeat » VentureBeat raises $320,000 seed round, traffic growing

VentureBeat » VentureBeat raises $320,000 seed round, traffic growing — Mon, 11 Feb 2008 21:45:22 +0000

By: VentureBeat » Web traffic measurement company Quantcast raises $20M more

VentureBeat » Web traffic measurement company Quantcast raises $20M more — Tue, 22 Jan 2008 02:14:03 +0000

[...] even here, Quantcast has moved to allow sites some flexibility in what is made public. (See our coverage of the significant methodology problems of industry leader Comscore and [...]

By: VentureBeat » How-to video site 5min lands funding, begins uphill climb in US

Thu, 03 Jan 2008 09:04:09 +0000

[...] cases, to be unreliable. However, every web analytics service has shown that it has issues. See our article from earlier this fall, that dug into web analytics services’ many [...]

By: VentureBeat » How-to video site5min lands funding, headquarters in US, begins uphill climb

Thu, 03 Jan 2008 08:54:00 +0000

[...] cases, to be unreliable. However, every web analytics service has shown that it has issues. See our article from earlier this fall, that dug into web analytics services’ many issues. Tagged N/A [...]

By: Facebook Traffic Drop Looks Seasonal

Facebook Traffic Drop Looks Seasonal — Tue, 30 Oct 2007 19:53:49 +0000

[...] was fairly widely reported (including by Venture Beat – though they didn’t quote any of NetRatings’s numbers, why not?) that Facebook We took [...]

By: El Mike’s Internet News Blog » Blog Archive » Online Publishers Still Having Difficulty Counting

Wed, 24 Oct 2007 06:19:17 +0000

[...] the measurement of online audiences has proven to be difficult, at best. Most recently, Comscore reported a 9.3 percent drop in Facebook’s traffic, which was met not by fears that the traffic to the [...]

By: ShemTechnology.com » Blog Archive » Online Publishers Still Having Difficulty Counting

Wed, 24 Oct 2007 01:20:30 +0000

By: Online Publishers Still Having Difficulty Counting | www.theirway.net

Online Publishers Still Having Difficulty Counting | www.theirway.net — Tue, 23 Oct 2007 23:02:05 +0000

By: Gregory

Gregory — Tue, 23 Oct 2007 12:07:02 +0000

@Dave – Compete is not just toolbars. The 2 million come from ISPs, software, other panel data, etc. Compete aggregates data from 10+ different data sources.

There is a neat table on their website in their FAQs if you’re interested in details.

By: Konrad

Konrad — Mon, 22 Oct 2007 20:32:50 +0000

Facebook’s traffic is up, our panels are wrong. It would be interesting for other vendors to explain the actual reason their numbers are wrong, instead of merely defending their methodology.

Direct measurement is the only way to accurately measure internet audiences. It’s much easier to correct for cookie deletion and the use of multiple computers than it is to create a panel large and diverse enough to capture the nuances of internet traffic.

Fox, CBS, WordPress, Hi5, Slide, IDG Communications, Gawker Media, Image Shack, Smugmug, Metacafe and more than 15,000 other publishers, representing millions of distinct web destinations, have successfully implemented Quantcast tags. We’re trying to open up and demystify the science of audience measurement. Load times for the tags are minimal as they are served by Akamai from over 20,000 locations globally, but the program does require that publishers place them with care – if a tag’s not on a page we can’t count it (but yes, we should do more to help publishers spot when tags are missing).

By: Steve

Steve — Mon, 22 Oct 2007 19:02:59 +0000

Thank you for this wrap up. One thing that is of interest to me is the disparity between Google Analytics and Comscore. Above it notes that because analytics cannot give true unique visitors counts, that should still mean that pageviews are the same, and that the page-views per visitor should be adjusted along with the adjustment for the amount of actual unique visitors instead of unique visits.

However, these stats don’t seem to line up that way, either pages per visitor or total pageviews when comparing ComScore and Google Analytics. How can this be resolved?