Comments on: Ad Infuse, for highly targeted mobile advertising

By: VentureBeat » Ad Infuse takes on $12M more, builds market share in mobile advertising

Wed, 23 Jan 2008 10:55:30 +0000

[...] we reported in an October story, Ad Infuse is distinguished by its focus on targeted user data. Stats like age, gender and [...]

By: Leathern.com » AdInfuse: Another Privacy-challenged Ad Company?

Leathern.com » AdInfuse: Another Privacy-challenged Ad Company? — Sun, 28 Oct 2007 02:21:36 +0000

[...] Company? Posted by: rleathern in Advertising, Privacy/user data I came across VentureBeat’s coverage of AdInfuse, which apparently is taking phone call data directly from carriers in order to create [...]

By: Is Ad Infuse Too Creepy for Mobile Advertising? at Geekstr

Is Ad Infuse Too Creepy for Mobile Advertising? at Geekstr — Sat, 27 Oct 2007 22:42:08 +0000

[...] targeted ads for prepaid phones, where the carrier doesn’t have any information to offer. As Venturebeat reports, Ad Infuse will look at things like the phone numbers you’re calling in order to [...]

By: Main Blog Iphone » Blog Archive » Is Ad Infuse Too Creepy for Mobile Advertising?

Sat, 27 Oct 2007 12:24:15 +0000

By: redopinion.com » Blog Archive » Is Ad Infuse Too Creepy for Mobile Advertising?

Sat, 27 Oct 2007 09:19:11 +0000

By: ventasEnInternet.com » Alguien debería estar pensando en…

ventasEnInternet.com » Alguien debería estar pensando en… — Fri, 26 Oct 2007 11:41:16 +0000

[...] parecer ya se ha hecho algún avance. Pero lo probé, y no esán ni tibios [...]

By: edwin

edwin — Fri, 26 Oct 2007 06:22:10 +0000

AdInfuse doesn’t work that well – I started using AdMob, switched to AdInfuse, and switched back becuase AdInfuse has very low CPMs! CPM is the best way to tell how an ad network is doing, and these guys did not do a very good job! AdMob worked the best, better than google for me. Plus, Adinfuse has slow code that added latency to my website (this is important in mobile!). Hopefully they will get better in the future, but for people that know this space, they are not the one to choose…

By: Is Ad Infuse Too Creepy for Mobile Advertising?

Is Ad Infuse Too Creepy for Mobile Advertising? — Fri, 26 Oct 2007 05:12:38 +0000

By: Chris Morrison

Chris Morrison — Fri, 26 Oct 2007 04:05:28 +0000

Perhaps it is unethical — I’m ambivalent about the data. Like NebuAd (see the link) they receive a lot of info, but it’s not identifiable to any particular person. I think the knee-jerk reaction any sane person would have is that they don’t want companies to have that — but then, the data is also part of a system that people are intentionally using, hopefully for free (as a sort of exchange).

You’re probably right about AdMob, though. They’re on quite a roll, any nothing has slowed them down, yet.

By: A. Smith

A. Smith — Fri, 26 Oct 2007 01:12:41 +0000

Interesting company, but Third Screen and Admob have advantages such as Madison Avenue relationships and ease of deployment respectively. Both of these advantages are huge for developers. I’d bet on TSM and AdMob before Ad Infuse, though I like the Ad Infuse model. Problem with the Ad Infuse model is the unethical selling of demographic data by the carriers. It is not acceptable under any circumstances.