Vivendi now delivering free, ad-supported mobile games
Vivendi Universal is the latest giant media company to join the trend of free content delivery — supported by advertising.
For the first time, the company is giving away mobile games, supported by ads inserted with technology from a Silicon Valley company called Greystripe. That company’s AdWrap technology allows game developers like Vivendi to insert ads without making any significant changes to their code.
We’ve talked about Greystripe’s momentum before. It now says it has distributed 21 million mobile games free of charge with ads worldwide, apparently more than most carriers in a year. Hands-On Mobile and Konami are already using Greystripe to deliver ads.
The Vivendi titles include the award-winning After Dark Flying Toaster and Amy’s Hangman, Garfield Bowling, Garfield Euchre and Garfield Mice Sweeper.
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About the Author, Matt Marshall
Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.
