Comments on: PurpleYogi, the 1999 personalization company, finally hits pay dirt http://venturebeat.com/2007/11/01/purpleyogi-the-1999-personalization-company-finally-hits-pay-dirt/ News About Tech, Money and Innovation Mon, 23 Nov 2009 10:55:42 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: Scott http://venturebeat.com/2007/11/01/purpleyogi-the-1999-personalization-company-finally-hits-pay-dirt/comment-page-1/#comment-610612 Scott Fri, 02 Nov 2007 02:52:26 +0000 http://venturebeat.com/2007/11/01/purpleyogi-the-1999-personalization-company-finally-hits-pay-dirt/#comment-610612 A big congrats to Purple Yogi. And to Mobius, who is on a posthumous roll...Feedburner, Postini, Sling, Purple Yogi, and more. A big congrats to Purple Yogi. And to Mobius, who is on a posthumous roll…Feedburner, Postini, Sling, Purple Yogi, and more.

]]> By: Entrepreneur http://venturebeat.com/2007/11/01/purpleyogi-the-1999-personalization-company-finally-hits-pay-dirt/comment-page-1/#comment-610220 Entrepreneur Thu, 01 Nov 2007 22:51:45 +0000 http://venturebeat.com/2007/11/01/purpleyogi-the-1999-personalization-company-finally-hits-pay-dirt/#comment-610220 This silence speaks for itself. If anything this is a story about taking a flagging company, flushing the founders and using the assets with new money to create something entirely different. This silence speaks for itself.

If anything this is a story about taking a flagging company, flushing the founders and using the assets with new money to create something entirely different.

]]> By: Matt Marshall http://venturebeat.com/2007/11/01/purpleyogi-the-1999-personalization-company-finally-hits-pay-dirt/comment-page-1/#comment-609828 Matt Marshall Thu, 01 Nov 2007 20:33:42 +0000 http://venturebeat.com/2007/11/01/purpleyogi-the-1999-personalization-company-finally-hits-pay-dirt/#comment-609828 I've had contact with both Ramana and the investors, and they aren't talking specifics about that recapitalization round. They're merely calling it a "tough time." They say FOIA (freedome of information act) rules are "sticky" on the valuation issue, and so don't want to talk about it. I'm not sure what they mean by this, as they're pretty free to talk about this if they want to, since it's so far back. Still, since Ramana took over after the reset, and ended up with the sale price that was so significant, I'm sure he did really well. Mobius credits him with the transformation. I’ve had contact with both Ramana and the investors, and they aren’t talking specifics about that recapitalization round. They’re merely calling it a “tough time.” They say FOIA (freedome of information act) rules are “sticky” on the valuation issue, and so don’t want to talk about it. I’m not sure what they mean by this, as they’re pretty free to talk about this if they want to, since it’s so far back. Still, since Ramana took over after the reset, and ended up with the sale price that was so significant, I’m sure he did really well. Mobius credits him with the transformation.

]]> By: Entrepreneur http://venturebeat.com/2007/11/01/purpleyogi-the-1999-personalization-company-finally-hits-pay-dirt/comment-page-1/#comment-609464 Entrepreneur Thu, 01 Nov 2007 17:39:31 +0000 http://venturebeat.com/2007/11/01/purpleyogi-the-1999-personalization-company-finally-hits-pay-dirt/#comment-609464 "At one point, the company had to reset its value to zero" How can you call this a success for the initial founders? Did they get wiped out completely? This is more than anything a cautionary tale than a success. “At one point, the company had to reset its value to zero”

How can you call this a success for the initial founders? Did they get wiped out completely? This is more than anything a cautionary tale than a success.

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