Comments on: The AdTech conference: Three problems and three ways to improve http://venturebeat.com/2007/11/08/the-adtech-conference-three-problems-and-three-ways-to-improve/ News About Tech, Money and Innovation Thu, 26 Nov 2009 01:33:32 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: Ronnie Somerville http://venturebeat.com/2007/11/08/the-adtech-conference-three-problems-and-three-ways-to-improve/comment-page-1/#comment-624276 Ronnie Somerville Fri, 09 Nov 2007 17:58:48 +0000 http://venturebeat.com/2007/11/08/the-adtech-conference-three-problems-and-three-ways-to-improve/#comment-624276 "Sales heads should understand that people walking the hall have no idea what their company does, and have an even harder time understanding it in the context of the rest of the exhibit hall" I don't think that this is a problem specific to adco exhibitions. I have lost track of the number of times when I have landed on a website, and if it had not been the "steer" I got from the referring blog or website , I would have had NO IDEA what that company did and whether it was of any use or relevance to me.... Maybe the internet has too many hard to explain niches , but many companies don't do a very good job of explaining themselves. “Sales heads should understand that people walking the hall have no idea what their company does, and have an even harder time understanding it in the context of the rest of the exhibit hall”

I don’t think that this is a problem specific to adco exhibitions. I have lost track of the number of times when I have landed on a website, and if it had not been the “steer” I got from the referring blog or website , I would have had NO IDEA what that company did and whether it was of any use or relevance to me….

Maybe the internet has too many hard to explain niches , but many companies don’t do a very good job of explaining themselves.

]]> By: Rob Pfeifer http://venturebeat.com/2007/11/08/the-adtech-conference-three-problems-and-three-ways-to-improve/comment-page-1/#comment-623366 Rob Pfeifer Fri, 09 Nov 2007 03:17:10 +0000 http://venturebeat.com/2007/11/08/the-adtech-conference-three-problems-and-three-ways-to-improve/#comment-623366 Is this Julie Ruvolo as in my Julie Ruvolo? I read this site every day - how fun. Btw, I heard there were a ton of opt-in marketing (spam) companies there. I think they should shrink the show and start culling for quality. The reason there was no differentiation in the program is cause these guys all are about the same. Is this Julie Ruvolo as in my Julie Ruvolo? I read this site every day – how fun.

Btw, I heard there were a ton of opt-in marketing (spam) companies there. I think they should shrink the show and start culling for quality. The reason there was no differentiation in the program is cause these guys all are about the same.

]]> By: ms sugar http://venturebeat.com/2007/11/08/the-adtech-conference-three-problems-and-three-ways-to-improve/comment-page-1/#comment-622834 ms sugar Thu, 08 Nov 2007 21:27:01 +0000 http://venturebeat.com/2007/11/08/the-adtech-conference-three-problems-and-three-ways-to-improve/#comment-622834 I agree with Julie. There seems to be a lot of disconnect at Adtech. The booths are mainly technology companies or affiliates networks while the conference tends to attract the agency and brand advertisers. Most of them don't troll the exhibit floor. It's just a way for the organizers to make money but doesn't help those in the industry. Is Adtech getting too big and impersonal. I agree with Julie. There seems to be a lot of disconnect at Adtech. The booths are mainly technology companies or affiliates networks while the conference tends to attract the agency and brand advertisers. Most of them don’t troll the exhibit floor. It’s just a way for the organizers to make money but doesn’t help those in the industry. Is Adtech getting too big and impersonal.

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