Glam launches vertical networks for big media, brings in Lifetime, CBS

November 12, 2007 | Eric Eldon | Comments | |

glamlogo1112.pngGlam, the women-focused online publishing and advertising network, continues to grow fast and make deals with big television companies.

The Brisbane, California company is comprised of a vast network of web sites featuring content from media companies and independent bloggers, with each site using Glam’s content and advertising services.

Today, Glam launches a “managed vertical network platform” designed to help large, traditional media companies quickly build out their own sub-networks. The platform includes ways for companies to recruit people to publish content on their network’s sites, as well as marketing support, ad inventory management and pricing, and other services (press release here).

Lifetime TV, a leading broadcast television company that targets women, will offer a vertical network of Lifetime-branded web sites (press release here).

CBS has also transferred three of its sites to be managed by Glam, including Entertainment Tonight, The Insider and the Rachael Ray Show. These shows will anchor a “Glam Entertainment” branded vertical network that will launch later this year.

Glam sites reached 25.5 million total unique visitors in October, up from three million a year earlier, making it the fastest growing online property over the past twelve months and now the 23rd largest, according to Comscore.

Glam has also been on a hiring spree, recently nabbing a top sales executive from Fox Interactive last month as well as other top online ad salespeople.

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About the Author, Eric Eldon

Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.

  • Brian Freschetti
    This is all fine and good.. but when's Glam going to finalize this highly RUMORED $200M round of financing? Surely it must be needed as the ad sales isn't producing enough to feed that burn rate.