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	<title>Comments on: 115,000 social networks created on Ning: a meaningless stat?</title>
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	<link>http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/</link>
	<description>News About Tech, Money and Innovation</description>
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		<title>By: Social network creator Ning raising $70M &#187; VentureBeat</title>
		<link>http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/comment-page-1/#comment-804693</link>
		<dc:creator>Social network creator Ning raising $70M &#187; VentureBeat</dc:creator>
		<pubDate>Fri, 18 Apr 2008 22:55:54 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/#comment-804693</guid>
		<description>[...] contributor Doug Sherrets has said Ning&#8217;s numbers  &#8212; particularly the fact that 115,000 social networks were created [...]</description>
		<content:encoded><![CDATA[<p>[...] contributor Doug Sherrets has said Ning&#8217;s numbers  &#8212; particularly the fact that 115,000 social networks were created [...]</p>
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		<title>By: Even as Bebo&#8217;s big sale happens, lofty valuations will elude other start-ups &#187; VentureBeat</title>
		<link>http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/comment-page-1/#comment-798738</link>
		<dc:creator>Even as Bebo&#8217;s big sale happens, lofty valuations will elude other start-ups &#187; VentureBeat</dc:creator>
		<pubDate>Thu, 13 Mar 2008 22:59:36 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/#comment-798738</guid>
		<description>[...] of millions of dollars at valuations in the several hundreds of millions (our coverage of Slide and coverage of Ning, respectively), far outbidding more cost-conscious venture [...]</description>
		<content:encoded><![CDATA[<p>[...] of millions of dollars at valuations in the several hundreds of millions (our coverage of Slide and coverage of Ning, respectively), far outbidding more cost-conscious venture [...]</p>
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		<title>By: Roundup: Small social networks growing, Stage6 and more &#187; VentureBeat</title>
		<link>http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/comment-page-1/#comment-798108</link>
		<dc:creator>Roundup: Small social networks growing, Stage6 and more &#187; VentureBeat</dc:creator>
		<pubDate>Sat, 08 Mar 2008 02:59:27 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/#comment-798108</guid>
		<description>[...] grew 729 percent to more than 11 million visits. White-label social network provider Ning, which we&#8217;ve previously questioned the potential of, is doing well for itself, having grown 4803 percent to nearly four million visits. Likewise, [...]</description>
		<content:encoded><![CDATA[<p>[...] grew 729 percent to more than 11 million visits. White-label social network provider Ning, which we&#8217;ve previously questioned the potential of, is doing well for itself, having grown 4803 percent to nearly four million visits. Likewise, [...]</p>
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		<title>By: Ido</title>
		<link>http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/comment-page-1/#comment-638122</link>
		<dc:creator>Ido</dc:creator>
		<pubDate>Fri, 16 Nov 2007 20:04:11 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/#comment-638122</guid>
		<description>I would say that Ning gots some impressive &#039;features&#039;... however, to me any thing that Marc Andreessen (co-founder of Netscape &amp; co-author of Mosaic and lots of other &#039;small&#039; internet startups ;) is involve in is something we should just keep our eyes open.
There is no secret  that the minute Ning will have a good rav-share program the ball game will be different!

--
http://iphone.mybuywatcher.com</description>
		<content:encoded><![CDATA[<p>I would say that Ning gots some impressive &#8216;features&#8217;&#8230; however, to me any thing that Marc Andreessen (co-founder of Netscape &amp; co-author of Mosaic and lots of other &#8217;small&#8217; internet startups <img src='http://venturebeat.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  is involve in is something we should just keep our eyes open.<br />
There is no secret  that the minute Ning will have a good rav-share program the ball game will be different!</p>
<p>&#8211;<br />
<a href="http://iphone.mybuywatcher.com" rel="nofollow">http://iphone.mybuywatcher.com</a></p>
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		<title>By: Brian McConnell</title>
		<link>http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/comment-page-1/#comment-636106</link>
		<dc:creator>Brian McConnell</dc:creator>
		<pubDate>Thu, 15 Nov 2007 23:34:09 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/#comment-636106</guid>
		<description>I use Ning, and I think it is well positioned to serve a similar role as Yahoo Groups. It is a great tool for building your own affinity group, for your flying club for example. 

I have used it for a couple of projects, and found it to be very useful. Facebook is becoming too noisy, just as Myspace did, so I like having control over the appearance of my site. I am not using Ning to create giant networks, just closely focused groups that work together. 

FWIW, I think they&#039;d be smart to focus on fee based services for organizations and businesses. There&#039;s plenty of room to apply social networking there, and more value.</description>
		<content:encoded><![CDATA[<p>I use Ning, and I think it is well positioned to serve a similar role as Yahoo Groups. It is a great tool for building your own affinity group, for your flying club for example. </p>
<p>I have used it for a couple of projects, and found it to be very useful. Facebook is becoming too noisy, just as Myspace did, so I like having control over the appearance of my site. I am not using Ning to create giant networks, just closely focused groups that work together. </p>
<p>FWIW, I think they&#8217;d be smart to focus on fee based services for organizations and businesses. There&#8217;s plenty of room to apply social networking there, and more value.</p>
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		<title>By: Debbie</title>
		<link>http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/comment-page-1/#comment-635336</link>
		<dc:creator>Debbie</dc:creator>
		<pubDate>Thu, 15 Nov 2007 16:35:55 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/#comment-635336</guid>
		<description>Doug, these are great stats.  I am an avid user of Facebook and agree that it is tougher to build network quickly when starting from scratch.  After starting to use Ning recently, however, I am an advocate of the site -- whereas a custom network might cost $50,000 to build and $20,000 per year to maintain thereafter, Ning offers a decent solution at virtually no cost.  In addition, the added features like groups within groups, blogs, and the ability to make the network independent of Ning and free of ads for a small cost are advantages that Facebook has yet to offer.</description>
		<content:encoded><![CDATA[<p>Doug, these are great stats.  I am an avid user of Facebook and agree that it is tougher to build network quickly when starting from scratch.  After starting to use Ning recently, however, I am an advocate of the site &#8212; whereas a custom network might cost $50,000 to build and $20,000 per year to maintain thereafter, Ning offers a decent solution at virtually no cost.  In addition, the added features like groups within groups, blogs, and the ability to make the network independent of Ning and free of ads for a small cost are advantages that Facebook has yet to offer.</p>
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		<title>By: Gerald Zuckerwar</title>
		<link>http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/comment-page-1/#comment-634034</link>
		<dc:creator>Gerald Zuckerwar</dc:creator>
		<pubDate>Thu, 15 Nov 2007 01:36:48 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/#comment-634034</guid>
		<description>I created a network on Ning.  And that&#039;s where it still sits today - not a single member.

I run a popular aviation-related discussion forum that brings in about $2,000 per year in advertising revenue.  It took a lot of hard work to build and advertise the site.  Why should I expend lots of time and energy on a Ning network so that they can collect the revenue?  It&#039;s a lot of hard work!  They ought to offer a revenue-sharing scheme with the network creators.  You win, they win.

www.zipityzap.com  Internet Television.  Cafeteria Style.  Seeking investors for a mid-2008 launch.</description>
		<content:encoded><![CDATA[<p>I created a network on Ning.  And that&#8217;s where it still sits today &#8211; not a single member.</p>
<p>I run a popular aviation-related discussion forum that brings in about $2,000 per year in advertising revenue.  It took a lot of hard work to build and advertise the site.  Why should I expend lots of time and energy on a Ning network so that they can collect the revenue?  It&#8217;s a lot of hard work!  They ought to offer a revenue-sharing scheme with the network creators.  You win, they win.</p>
<p><a href="http://www.zipityzap.com" rel="nofollow">http://www.zipityzap.com</a>  Internet Television.  Cafeteria Style.  Seeking investors for a mid-2008 launch.</p>
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		<title>By: Joseph Smarr</title>
		<link>http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/comment-page-1/#comment-633978</link>
		<dc:creator>Joseph Smarr</dc:creator>
		<pubDate>Thu, 15 Nov 2007 01:13:55 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/#comment-633978</guid>
		<description>Doug-I think you nailed it when you said &quot;each social network on Ning has to grow an audience to start from scratch&quot;. In other words, the problem is a lack of good data portability across an Open Social Web. I can imagine lots of people that would want to build custom niche social networks with extra features for their specific area of interest, where a one-size-fits-all social network would be lacking, but it&#039;s asking a lot to make people create new accounts, profiles, friends, etc. just to do that. The Ning platform is really impressive, but the social friction is too high because most of the existing social networks are walled gardens.

But if you imagine a world in which users have control and portability of their own data (including their profile and friends list), then a serivice like Ning would be great because you and your community could easily &quot;pick up and move&quot; into a more customized and friendly environment, continue to do what you normally do in terms of basic profile and friends-list maintenance, and Ning would continue to provide an &quot;up-to-date&quot; experience that&#039;s connected to the rest of your life. More importantly, Ning could focus on what they do best--providing powerful-yet-easy-to-use customization options--instead of having to re-build yet-another-social-graph to provide their unique value.

This is some of the thinking behind the Bill of Rights for Users of the Social Web (http://opensocialweb.org)--until users get control back from walled gardens, a vision like this is going to be hard to make practical... js</description>
		<content:encoded><![CDATA[<p>Doug-I think you nailed it when you said &#8220;each social network on Ning has to grow an audience to start from scratch&#8221;. In other words, the problem is a lack of good data portability across an Open Social Web. I can imagine lots of people that would want to build custom niche social networks with extra features for their specific area of interest, where a one-size-fits-all social network would be lacking, but it&#8217;s asking a lot to make people create new accounts, profiles, friends, etc. just to do that. The Ning platform is really impressive, but the social friction is too high because most of the existing social networks are walled gardens.</p>
<p>But if you imagine a world in which users have control and portability of their own data (including their profile and friends list), then a serivice like Ning would be great because you and your community could easily &#8220;pick up and move&#8221; into a more customized and friendly environment, continue to do what you normally do in terms of basic profile and friends-list maintenance, and Ning would continue to provide an &#8220;up-to-date&#8221; experience that&#8217;s connected to the rest of your life. More importantly, Ning could focus on what they do best&#8211;providing powerful-yet-easy-to-use customization options&#8211;instead of having to re-build yet-another-social-graph to provide their unique value.</p>
<p>This is some of the thinking behind the Bill of Rights for Users of the Social Web (<a href="http://opensocialweb.org)--until" rel="nofollow">http://opensocialweb.org)&#8211;until</a> users get control back from walled gardens, a vision like this is going to be hard to make practical&#8230; js</p>
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		<title>By: NDL</title>
		<link>http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/comment-page-1/#comment-633796</link>
		<dc:creator>NDL</dc:creator>
		<pubDate>Wed, 14 Nov 2007 23:35:37 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/#comment-633796</guid>
		<description>Doug, great analysis.  It&#039;s tough to be the &quot;Bad guy&quot; in an even-handed fashion...which you have done.

I agree with many of the posts...I just feel that we are going a bit crazy on the Social Networking Front. I can only handle 2-3 max and of those, FB is really the only one I use on a regular basis (Linked-In and Doostang occasionally).  I think that while Ning has a slightly different approach, it can&#039;t compete long-term  with the broad range of services offered under the FB umbrella (now, and as it expands).  Even the point that FB is comprised of young users is paper thin, as the older generation begins to use social networking and is turning to the recognized leader--not re-inventing the wheel for those with a few gray hairs.

Marc may be able to keep it afloat, but I think this one&#039;s headed the way of the Dodo.</description>
		<content:encoded><![CDATA[<p>Doug, great analysis.  It&#8217;s tough to be the &#8220;Bad guy&#8221; in an even-handed fashion&#8230;which you have done.</p>
<p>I agree with many of the posts&#8230;I just feel that we are going a bit crazy on the Social Networking Front. I can only handle 2-3 max and of those, FB is really the only one I use on a regular basis (Linked-In and Doostang occasionally).  I think that while Ning has a slightly different approach, it can&#8217;t compete long-term  with the broad range of services offered under the FB umbrella (now, and as it expands).  Even the point that FB is comprised of young users is paper thin, as the older generation begins to use social networking and is turning to the recognized leader&#8211;not re-inventing the wheel for those with a few gray hairs.</p>
<p>Marc may be able to keep it afloat, but I think this one&#8217;s headed the way of the Dodo.</p>
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		<title>By: A. Smith</title>
		<link>http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/comment-page-1/#comment-633376</link>
		<dc:creator>A. Smith</dc:creator>
		<pubDate>Wed, 14 Nov 2007 21:22:57 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/#comment-633376</guid>
		<description>I think both Pran and Keith P. are correct here. The difference is informal or impersonal networking (MySpace, Facebook, etc.), versus formal or personal networking (email, phone, etc.) which is the opportunity Ning is betting on. Note that the personal networks are far more limited in monetization opportunities online.</description>
		<content:encoded><![CDATA[<p>I think both Pran and Keith P. are correct here. The difference is informal or impersonal networking (MySpace, Facebook, etc.), versus formal or personal networking (email, phone, etc.) which is the opportunity Ning is betting on. Note that the personal networks are far more limited in monetization opportunities online.</p>
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		<title>By: Internet CEO</title>
		<link>http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/comment-page-1/#comment-633250</link>
		<dc:creator>Internet CEO</dc:creator>
		<pubDate>Wed, 14 Nov 2007 20:25:26 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/#comment-633250</guid>
		<description>Wow Doug I commend you for sticking your neck out and speaking the unvarnished truth, even though it reflects poorly on one of Silicon Valley&#039;s heroes. (I, on the other hand, am not as courageous and thus am posting anonymously.)

It has always been crystal clear to me that the Ning idea is dead-on-arrival.  For many of the reasons you state above, any of Ning&#039;s &quot;social networks&quot; works better as a Facebook Group, period.

The only thing Ning has going for it for right now is Marc Andreesen, who&#039;s track record and celebrity status is enough to attract huge investment and great employees - even for a loser of an idea.

That said, I don&#039;t count out Ning precisely because they have Marc.  Great entrepreneurs often go through several bad ideas before hitting on the winner.  Let&#039;s see if Marc can make the tough decisions and course corrections necessary here - for the sake of his business, investors, and employees.</description>
		<content:encoded><![CDATA[<p>Wow Doug I commend you for sticking your neck out and speaking the unvarnished truth, even though it reflects poorly on one of Silicon Valley&#8217;s heroes. (I, on the other hand, am not as courageous and thus am posting anonymously.)</p>
<p>It has always been crystal clear to me that the Ning idea is dead-on-arrival.  For many of the reasons you state above, any of Ning&#8217;s &#8220;social networks&#8221; works better as a Facebook Group, period.</p>
<p>The only thing Ning has going for it for right now is Marc Andreesen, who&#8217;s track record and celebrity status is enough to attract huge investment and great employees &#8211; even for a loser of an idea.</p>
<p>That said, I don&#8217;t count out Ning precisely because they have Marc.  Great entrepreneurs often go through several bad ideas before hitting on the winner.  Let&#8217;s see if Marc can make the tough decisions and course corrections necessary here &#8211; for the sake of his business, investors, and employees.</p>
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		<title>By: Keith P.</title>
		<link>http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/comment-page-1/#comment-632942</link>
		<dc:creator>Keith P.</dc:creator>
		<pubDate>Wed, 14 Nov 2007 18:58:58 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/#comment-632942</guid>
		<description>While early adopters and younger users might be drawn to MySpace and Facebook, many people are overwhelmed by these larger sites. That is where a platform like ning comes in... allowing anyone to build a local/niche social network. 

I built one on Ning for my high school alumni association in August and there are now almost 1000 users. The site will continue to grow organically and we expect 10,000 users by june. While these are still not huge numbers, this is just for one high school. 

What is interesting is that for MOST of the people that have joined... this is the first time they have ever joined a social network. As a result of being exposed to this network and the easy of the Ning platform, about 30 people have contacted me to learn more about the platform and have started their own networks on Ning. Most people are attracted to it because they aren&#039;t developers or even that tech savy and like the ease of use. While Ning has a free offering, I have no problem paying $20-25 a month to remove google ads and to mask the domain with our own URL. 

I also think that Ning is going to explode in china.

Yes I am a huge advocate of Ning and the platform they have built. Not because of any vested interest in the company or personal relationships... but because the product is great and keeps getting better. Looking forward to seeing what they do with OpenSocial.  

Keith</description>
		<content:encoded><![CDATA[<p>While early adopters and younger users might be drawn to MySpace and Facebook, many people are overwhelmed by these larger sites. That is where a platform like ning comes in&#8230; allowing anyone to build a local/niche social network. </p>
<p>I built one on Ning for my high school alumni association in August and there are now almost 1000 users. The site will continue to grow organically and we expect 10,000 users by june. While these are still not huge numbers, this is just for one high school. </p>
<p>What is interesting is that for MOST of the people that have joined&#8230; this is the first time they have ever joined a social network. As a result of being exposed to this network and the easy of the Ning platform, about 30 people have contacted me to learn more about the platform and have started their own networks on Ning. Most people are attracted to it because they aren&#8217;t developers or even that tech savy and like the ease of use. While Ning has a free offering, I have no problem paying $20-25 a month to remove google ads and to mask the domain with our own URL. </p>
<p>I also think that Ning is going to explode in china.</p>
<p>Yes I am a huge advocate of Ning and the platform they have built. Not because of any vested interest in the company or personal relationships&#8230; but because the product is great and keeps getting better. Looking forward to seeing what they do with OpenSocial.  </p>
<p>Keith</p>
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		<title>By: Charles Yong</title>
		<link>http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/comment-page-1/#comment-632844</link>
		<dc:creator>Charles Yong</dc:creator>
		<pubDate>Wed, 14 Nov 2007 18:30:03 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/#comment-632844</guid>
		<description>&quot;In the Internet space,when you have a founder with terrific name recognition, more than half the job is done.&quot;

I would argue the opposite.  Unfortunately, most &quot;internet celebrities&quot; have far less reach than &quot;actual celebrities.&quot;  A person with a big name will more easily get their stuff tacked up on TechCrunch, but TechCrunch has a tiny userbase (if you&#039;re talking about &quot;normal&quot; people).

Shocked to hear that?  Ask your Facebook friends if they&#039;ve heard of TechCrunch, or your favorite internet mogul.  Of the 500 or so friends I have on Facebook, probably 6 of them would actually know about these things.

Of those 6, I&#039;ve only met 2 of them in person, which says something about how I found those 6 in the first place.

Getting funded, on the other hand, is a different story.  But with web startups are cheap as they are to start, it&#039;s not that big of a deal.</description>
		<content:encoded><![CDATA[<p>&#8220;In the Internet space,when you have a founder with terrific name recognition, more than half the job is done.&#8221;</p>
<p>I would argue the opposite.  Unfortunately, most &#8220;internet celebrities&#8221; have far less reach than &#8220;actual celebrities.&#8221;  A person with a big name will more easily get their stuff tacked up on TechCrunch, but TechCrunch has a tiny userbase (if you&#8217;re talking about &#8220;normal&#8221; people).</p>
<p>Shocked to hear that?  Ask your Facebook friends if they&#8217;ve heard of TechCrunch, or your favorite internet mogul.  Of the 500 or so friends I have on Facebook, probably 6 of them would actually know about these things.</p>
<p>Of those 6, I&#8217;ve only met 2 of them in person, which says something about how I found those 6 in the first place.</p>
<p>Getting funded, on the other hand, is a different story.  But with web startups are cheap as they are to start, it&#8217;s not that big of a deal.</p>
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		<title>By: Pran Kurup</title>
		<link>http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/comment-page-1/#comment-632816</link>
		<dc:creator>Pran Kurup</dc:creator>
		<pubDate>Wed, 14 Nov 2007 18:15:10 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2007/11/14/115000-social-networks-created-on-ning-a-meaningless-stat/#comment-632816</guid>
		<description>How many social networks can you be on? My feeling is that its the same 100-200K users who go around trying all these sites. That doesn&#039;t mean they use these sites on a daily basis. So 115K means nothing. 

In the Internet space,when you have a founder with terrific name recognition, more than half the job is done. Its exactly like the dotcom days. You start something, spend a bunch of money marketing and hyping it (that&#039;s why they need all this money!), get a critical mass of users and finally sell out irrespective of whether you have a viable business model or not (Didn&#039;t Youtube do it?). Its the same game being played all over again by a privileged set of people. Good for them!</description>
		<content:encoded><![CDATA[<p>How many social networks can you be on? My feeling is that its the same 100-200K users who go around trying all these sites. That doesn&#8217;t mean they use these sites on a daily basis. So 115K means nothing. </p>
<p>In the Internet space,when you have a founder with terrific name recognition, more than half the job is done. Its exactly like the dotcom days. You start something, spend a bunch of money marketing and hyping it (that&#8217;s why they need all this money!), get a critical mass of users and finally sell out irrespective of whether you have a viable business model or not (Didn&#8217;t Youtube do it?). Its the same game being played all over again by a privileged set of people. Good for them!</p>
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