Comments on: Gydget raises funding round for celebrity widgets

By: Widgets are great for musicians, and not so bad for businesses, either » VentureBeat

Thu, 13 Mar 2008 00:40:16 +0000

[...] widget company Gydget (previously event service Attendio; our coverage) has been working on its widget distribution service. The site lets anyone create a simple widget [...]

By: Mercado TIME - 3

Mercado TIME - 3 — Mon, 19 Nov 2007 10:29:52 +0000

[...] – EasyViajar compra TodoViajar – Chacha.com: A bad idea poorly executed, raises $10M – Hecta Media goes public on AIM – Fatdoor Hires Yahoo! Veteran Jennifer Dulski As CEO and Secures $5.5 Million in Funding Led By Norwest Venture Partners – Human powered search engine Mahalo raising $20M – CraveOnline Acquires WrestleZone: Leading Wrestling Site Features Live Coverage – Apprema raises seed round four collaborative gifting – High School Sports Network Takkle Raises $7 Million From Liberty Associated Partners, Return Backers – Gydget raises funding round for celebrity widgets [...]

By: Chris Morrison

Chris Morrison — Thu, 15 Nov 2007 21:46:08 +0000

Thanks, Mike. Great to hear about your other partnerships.

Interesting note on the cost of switching. I agree, in general. However, I wonder if there won’t be some cyclical turnover, when bands are in between releasing albums or going on tour (and attention from fans, as a result, periodically drops).

Maybe there’s no way to tell yet; it’s still all pretty new. Good luck to both companies — keep in touch.

By: Mike Berkley

Mike Berkley — Thu, 15 Nov 2007 21:33:47 +0000

Thanks for the mention, Chris. And congrats to Gydget on the new funding.

Beyond Columbia Records, SplashCast is currently working with RCA, Zomba Records, Arista, Sony Legacy, Capitol Records, Island Def Jam, Geffen Records, and MTV on the music side of our business.

One thing to consider is that the switching cost of widgets is very high, due to their viral nature. Once an artist has a widget on 10,000 fan web pages, it is very difficult for the artist or label to alienate those fans by turning it off in favor of another widget.

Thanks, Chris.

Best,
Mike Berkley
SplashCast