Buzzlogic helps place ads on influential blogs, raises cash
Buzzlogic, the San Francisco company that tries to help marketers and others gauge which blogs are the most influential for specific topics, has raised an extra $2.5 million in financing to help it promote its new advertising product.
The company launched its blog analysis product in May (our coverage), but earlier this month additionally launched a way to target advertising against those influential blogs. You type in a topic into Buzzlogic’s dashboard, and it provides you a list of the most influential blogs around certain products or product types.
The company has several competitors in the area of tracking of social media. There’s a grid below shows competitors and how they differ. Note the matrix is supplied by Collective Intellect, of Colorado, and so it is somewhat biased toward that company. Buzzlogic would disagree, for example, with the grid’s suggestion that it doesn’t offer real-time analysis. However, we provide it so can you get a feel for the landscape. Collective Intellect’s product, called Media Intellect, only recently launched, and is being used by 70 hedge funds. Radian6 is another player we’ve covered.
Buzzlogic has previously raised $11 million.
Investors so far include Adams Capital Management, Transcosmos and Ackerley Partners.
Next Story: Tech companies continue to go public: Rubicon, 3Par, InternetBrands
Previous Story: Fortisphere, raises $10M for virtualization software
About the Author, Matt Marshall
Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.
