Comments on: InsideView acquires TrueAdvantage, to boost online market intelligence

By: UnHappyHR

UnHappyHR — Fri, 28 Dec 2007 06:48:51 +0000

I was working for TrueAdvantge India location as Project Manager. It was nightmare for employees like me who’s company shutdown “In A DAY”. Umberto need to think of 150 TA employees came on street for nothing (pink-slipped).

By: Laurance Allen

Laurance Allen — Fri, 30 Nov 2007 21:48:37 +0000

I think Generate Inc http://www.generateinc.com/
has a good handle on the SMB market by partnering with American City Journals. Would you guys agree?
Laurance

By: Matt Marshall

Matt Marshall — Wed, 28 Nov 2007 06:22:47 +0000

thanks Nik, for the catch. indeed was not supposed to be listed as a competitor. we’ve fixed.

By: Umberto Milletti

Umberto Milletti — Tue, 27 Nov 2007 21:43:13 +0000

Courtney,
Thank you for the kind words. We recently expanded our company coverage to companies with at least 25 employees and $1M in revenue, through a partnership with D&B.
Traditionally SMB coverage has been a challenge, because the numbers are large and it’s too expensive to editorially cover them. We are using technology to do what cannot be done by humans (at least not cost-effectively).

By: Umberto Milletti

Umberto Milletti — Tue, 27 Nov 2007 21:38:22 +0000

Nik,
You are correct in saying that Indeed is not a competitor of InsideView. In fact, InsideView aggregates sales and marketing data like Indeed does for jobs. And InsideView actually partners with Hoovers and Reuters to mine their content for the most valuable information for sales and marketing professionals—data that will help them uncover prospects, qualify leads and close more deals. InsideView’s technology sits on top of the overwhelming amount of business information available and acts as a meta-aggregator, so our company is fundamentally different than Hoovers and Reuters.

Umberto Milletti
CEO
InsideView

By: courtney benson

courtney benson — Tue, 27 Nov 2007 19:40:50 +0000

I’ve been watching InsideView for the past six months and believed it had a lot to offer if only it could cross pollinate data that would appeal to the Hoovers on line constituency. It looks like they are well on their way. I’d like to see them offer information on SMBs. Many large and small companies are targeting small companies with 25 -100 employees. No one really has an offering for that very large part of the market.

By: November 27, 2007 | next media update

November 27, 2007 | next media update — Tue, 27 Nov 2007 17:25:30 +0000

[...] InsideView Acquires TrueAdvantage, to Boost Online Market Intelligence VENTUREBEAT InsideView, a company that provides “inside view” of the hierarchies of large companies so that markerters can pinpoint which executives are important enough to pitch, has acquired TrueAdvantage, a company it hopes will help it in that endeavor. InsideView’s rivals include Hoover’s, Indeed, Reuters and other traditional providers of marketing intelligence, but InsideView says its advantage is in gathering Web 2.0 data that the providers don’t have. InsideView synthesizes blogs, social networks, forums, Web 2.0 sites along with traditional corporate data sources to give sales and marketing people a more precise picture of a company’s internal structure. Source> [...]

By: Nik

Nik — Tue, 27 Nov 2007 10:15:34 +0000

Just curious, why you would consider Indeed (a job search engine) as thier competitor?