VentureBeat

I recently did an article comparing 14 web and mobile applications that offer live TV, and want to make two updates.

First, little did I know, I left one out: Nowlive, a company that has an alternative business model to the usual ad-base fare — the company is already generating revenue. More in a sec.

Second, Mogulus, one of the companies I included in my comparison, has just raised $1.5 million more in venture backing from undisclosed investors, bringing its total to $2.7 million. Beet.TV’s Andy Plesser has the news. It was one of my two favorites: It’s the best of the bunch, from an ease-of-use perspective for the creator. This is the one that lets you”storyboard,” which allows for more TV-like content as users can drop recorded videos into the feed at cue and overlay graphics such as logos or titles. I’ve embedded a player below from Mogulus which carries [update: the embed isn't working; VentureBeat's software, Wordpress is stripping it out for some reason; but here's a link to] the channel following Scoble around the CES show.

Nowlive, meanwhile, allows users to not only stream video directly to the Nowlive website, but also to a facebook app (very impressive), or to their Myspace or other Web page. It also allows users to host a live call-in show, a feature I haven’t seen anywhere else. A user can start a live TV show, as well as participate by call-in to an existing show. You can upload media directly into some one else’s show (assuming the show host approves the content/call).

The business model: building live show technology for third parties, such as radio shows, film studios and other media houses. It has created such shows for the Writer’s Guild, Sony Pictures, radio shows in Utah and Los Angeles, where the company is currently based. [Update: Nowlive creates, produces and distributes the show for customers like Sony Pictures, or licenses the technology to a radio show like x96 in Utah, as well as help with distribution.