ARPU bills itself as an advertising network that adds value for businesses by offering additional services to buyers at the time of an online sale.
For instance, a consumer buying an internet access package from a service provider might be offered relevant add-ons like phone service or subscriptions to online services. The company also maintains a service portal for customers to manage their subscriptions through.
The $8.73 million funding was disclosed in a regulatory filing reported by TechJournal South. Grotech Capital Group led the round, while previous investors Polaris Venture Partners and New Atlantic Partners also participated. The company’s first round was for $5 million.
5:16 pm
Markets and Investments » Point-Of-Sale Ad Network ARPU Inc. Raises $8.7 Million Third Round said:
[...] Ad network ARPU Inc. has raised a $8.73 million third round from Grotech capital, along with previous backers Polaris Venture Partners and New Atlantic Ventures, according to TechJournalSouth, citing regulatory filings. Last year, the Washington, DC-based company raised $5 million from Polaris, Grosvenor, New Markets and Draper Atlantic. The company delivers ads that run pages on where users are buying a product???hence the name. So if someone is buying a disk drive, per their example, they might see an ad for anti-virus software running next to it. Customers include ISPs and online retailers. (via VentureBeat) [...]
6:35 am
Point-Of-Sale Ad Network ARPU Inc. Raises $8.7 Million Third Round said:
[...] Ad network ARPU Inc. has raised a $8.73 million third round from Grotech capital, along with previous backers Polaris Venture Partners and New Atlantic Ventures, according to TechJournalSouth, citing regulatory filings. Last year, the Washington, DC-based company raised $5 million from Polaris, Grosvenor, New Markets and Draper Atlantic. The company delivers ads that run pages on where users are buying a product???hence the name. So if someone is buying a disk drive, per their example, they might see an ad for anti-virus software running next to it. Customers include ISPs and online retailers. (via VentureBeat) [...]