A sort of auction site for ads, PubMatic attempts to match its ad inventory against its subscriber base of small- and medium-sized web publishers to maximize the revenue of the latter.
The company says it has about 1,500 publishers on board and seven of the top eight ad networks. We last wrote about the company in August, before its opened its service for public beta testing.
PubMatic is co-based in India and Menlo Park, Calif. Its $7 million investment was led by Nexus India Capital, with participation from Draper Fisher Jurvetson and Helion Ventures.
Tags: co:Pubmatic, inv:Draper-Fisher-Jurvetson, inv:Helion-Ventures, inv:Nexus-India-CapitalOne Comment
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Jason Menayan said:
We at YieldBuild offer a similar service, with the same ability to optimize for ad networks like PubMatic, but with the additional ability to automatically optimize the format, placement and position of ads, since these visual characteristics have an enormous impact on the performance of ads on a page.
With the success we and our beta partners have enjoyed so far, we can completely understand the enthusiasm there is for companies in the ad optimization space.
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