Comments on: Everyone wants to be the “YouTube of China,” but they’re not

By: Stats Checker

Stats Checker — Fri, 11 Jan 2008 18:31:16 +0000

I have no special insight into the latest count of daily video views and unique visitors for YouTube, Youku or any of its competitors, but common sense suggests that a fair and accurate comparison of statistics should be backed by data developed by market research firms using similar approaches and methodologies.

Nielsen/Net Rating and Comscore might be an apples to oranges comparison.

By: Florian Pihs

Florian Pihs — Fri, 11 Jan 2008 05:07:52 +0000

a) Their methodologies are very different. As 'Comscore vs. Netratings" pointed out, it is almost impossible to compare Comscore and Netratings data especially about China. b) While Netratings is a newcomer to the Chinese market (their initial report is dated September 2006). Comscore does not even have an office in China. I have contacted them several times and they could not deliver China specific numbers c) While I do have my doubt about numbers published by Tudou, Youku, Ku6 and the like, I have no doubts about online video in China. It is huge in China in whatever guise or form d) While monetizing this traffic in a problem for Youtube in the US already, monetization is a real bummer in China.

By: CER links: VC-PE database, China to lead in cleantech stakes - China Economic Review

Fri, 11 Jan 2008 03:10:56 +0000

[...] VentureBeat: Everyone wants to be the ‘YouTube of China’ but they’re not – Traffic among the big video sites is pretty even, and none of them can compare to Youtube’s traffic. [...]

By: Comscore vs. Netratings

Comscore vs. Netratings — Fri, 11 Jan 2008 01:54:56 +0000

There is a fundamental error with your analysis. Comscore results is based on an extrapolation of a sample drawn biased towards the US and so any international site, including Youku, would show lower than actual traffic in Comscore reports.

Youku’s press release is based on Nielsen Netratings results, which is based on site census (measurement of the entire site and not an extrapolation from a random sample, which still has statistical errors), so in that sense, more accurate than Comscore.

Having said that, Youku is definitely not as big as Youtube now and they are more comparable to Youtube’s size last year around the time they were acquired by Google.

By: Everyone Wants to Be the “YouTube of China,” But They’re Not | Matt Marshall | Voices | AllThingsD

Thu, 10 Jan 2008 08:02:11 +0000

[...] Read the rest of this post Print Sphere Comment Tagged: Matt Marshall, VentureBeat, China, video, YouTube | permalink [...]

By: spellchecker

spellchecker — Wed, 09 Jan 2008 18:20:58 +0000

there’s a typo in the headline, and at least one more in your story.