The Jellyvision Lab draws $5M for interactive websites

The Jellyvision Lab helps its clients to create interactive, reactive websites that adapt themselves to the needs of their visitors in order to reach some desired goal — for example, buying a computer.

The company also offers pay-per-action tracking software for advertisers, which helps them pay for traffic driven to their sites depending on the action the user takes.

Sigma Partners led the $5 million funding, which was reported by peHUB. Jellyvision previously took an undisclosed round of venture funding.

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