Criteo provides a white-label widget for e-commerce sites that shows shoppers other items they might be interested in buying. The Paris, France-based has just raised funding: A $10.4 million round from Index Ventures.
The company asks users to rate products, and it analyses the historical web-browsing behavior of its users. Recommendations are based on what similar people to you have purchased, and what pages they’ve viewed.
Criteo has been doing well this past year. More than 4000 web sites have installed its widgets, the company claims. This distributed network generates more than 15 million personalized recommendations per day, it says [note: this number sounds extremely high so I'm double-checking with the company to confirm], seen by to 50 million unique total users.
Direct competitors include Aggregate Knowledge (our coverage) and many others.
The company previous raised a 3 million Euro round in 2006, led by AGF Private Equity and Elaia Partners.
5:25 am
MarketWatch Weekly Updates 20080122 - CGC Market Watch - 华创资本(China Growth Capital) said:
[...] 法国公司Criteo最近从Index Ventures融资1040万美元，Criteo为各电子商务网站提供一个产品推荐的插件功能，使这些网站可以针对用户的历史购买记录向用户推荐产品。Criteo目前每天为4000多家网站的5000多万用户提供着服务。Criteo在2006年从AGF Private Equity和Elaia Partners融资300万欧元。(link) [...]