Criteo raises $10 million for product recommendation service

January 16, 2008 | Eric Eldon

Criteo provides a white-label widget for e-commerce sites that shows shoppers other items they might be interested in buying. The Paris, France-based has just raised funding: A $10.4 million round from Index Ventures.

The company asks users to rate products, and it analyses the historical web-browsing behavior of its users. Recommendations are based on what similar people to you have purchased, and what pages they’ve viewed.

Criteo has been doing well this past year. More than 4000 web sites have installed its widgets, the company claims. This distributed network generates more than 15 million personalized recommendations per day, it says [note: this number sounds extremely high so I'm double-checking with the company to confirm], seen by to 50 million unique total users.

Direct competitors include Aggregate Knowledge (our coverage) and many others.

The company previous raised a 3 million Euro round in 2006, led by AGF Private Equity and Elaia Partners.

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About the Author, Eric Eldon

Eric wrote about digital media for VentureBeat until August 2009. To reach VentureBeat's current writers, email tips@venturebeat.com.

http://xavier-vespa.com/2008/10/16/recommendation-engines-future-for-retailers-and-content-providers/ Xavier Vespa – Recommendation Engines: Future for Retailers and Content Providers?

[...] a rich data infrastructure to serve up recommendations based on behavioral patterns, and swiped a $10 million fund in January of this year. The company has also integrated an advertising system in their [...]