Comments on: Google’s next steps in television and print advertising http://venturebeat.com/2008/01/29/googles-next-steps-in-television-and-print-advertising/ News About Tech, Money and Innovation Mon, 23 Nov 2009 19:39:03 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: Rich Eicher http://venturebeat.com/2008/01/29/googles-next-steps-in-television-and-print-advertising/comment-page-1/#comment-762778 Rich Eicher Thu, 31 Jan 2008 00:59:38 +0000 http://venturebeat.com/2008/01/29/googles-next-steps-in-television-and-print-advertising/#comment-762778 You do not necessarily need a barcode reader to have interaction between Print and Mobile. Advertisers can also use a Shortcode/Keyword which a reader can text to receive back mobile content. People are generally more familiar with sending a text message than 1)opening their application directory, 2) launching the j2me barcode reader, 3)then scanning the barcode. I believe when barcode readers are native on the phones camera application it will be the ultimate tool... until then , newspapers shoud offer readers both options. Print Mobile Classifieds http://www.cellyspace.com/animations/banners/newspaper/ne01.swf Print Mobile Ad's http://www.cellyspace.com/animations/banners/newspaper/ne03.swf Print Mobile Video News http://www.cellyspace.com/animations/banners/newspaper/ne04.swf You do not necessarily need a barcode reader to have interaction between Print and Mobile. Advertisers can also use a Shortcode/Keyword which a reader can text to receive back mobile content. People are generally more familiar with sending a text message than 1)opening their application directory, 2) launching the j2me barcode reader, 3)then scanning the barcode. I believe when barcode readers are native on the phones camera application it will be the ultimate tool… until then , newspapers shoud offer readers both options.

Print Mobile Classifieds
http://www.cellyspace.com/animations/banners/newspaper/ne01.swf

Print Mobile Ad’s
http://www.cellyspace.com/animations/banners/newspaper/ne03.swf

Print Mobile Video News
http://www.cellyspace.com/animations/banners/newspaper/ne04.swf

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