Comments on: Actually, social networks and their widgets are making money, thanks

By: edhardy622

edhardy622 — Wed, 14 Oct 2009 11:13:37 +0000

British law student sues Abercrombie-Fitch for disability discrimination.
http://www.abercrombieonsale.co.uk

By: W2 » Blog Archive » Moving away from the concept of page views….

W2 » Blog Archive » Moving away from the concept of page views…. — Mon, 19 May 2008 15:22:11 +0000

[...] out this link and this link for more on the [...]

By: ILike (and its apps) show results: It really is helping musicians reach fans across the web » VentureBeat

Tue, 29 Apr 2008 01:52:25 +0000

[...] social networks, having been added by nearly half a million total Bebo users. Academic researchers have yet to prove the casual relationship between online buzz and album sales, but the evidence keeps [...]

By: Allan

Allan — Sat, 05 Apr 2008 13:36:17 +0000

The New York Times is a big investor in Federated Media but gets almost no credit for its many good Web 2.0 investments. Its stock price has been punished because the investment community keeps seeing only the drop in newspaper subscriptions and the loss of classifieds advertising revenue. Smart investments in innovative new types of advertising plays will help the Times revive its stock price.

By: Social Networking is Growing Up

Social Networking is Growing Up — Sat, 05 Apr 2008 09:07:45 +0000

[...] I call “passive advertising” on the margins such as banner ads and margin text ads, Dell is putting its name directly on web applications that social network denizens interact with. In partnership with Federated Media, Dell conducted an [...]

By: Rumor: Ad network Federated Media raises $50M from Oak Hill Capital Partners, at $200M valuation » VentureBeat

Thu, 03 Apr 2008 22:58:22 +0000

[...] including VentureBeat. It has more recently forayed into advertising on social networks. It has run a successful campaign with Dell on Facebook application Graffiti, an effort by Dell to brand itself as being [...]

By: Ad newtork Federated Media close to raising $30M round, valued at $200M » VentureBeat

Wed, 19 Mar 2008 17:56:08 +0000

[...] The company has grown quickly over the last three years. It sells advertising across a wide range of blogs and other web sites, expanding from tech blogs to include things like parenting, and its experimenting with new-fangled forms of advertising, like widget advertising in social networks. [...]

By: VentureBeat on Making Money in Social Networks at ChasNote

VentureBeat on Making Money in Social Networks at ChasNote — Sat, 16 Feb 2008 16:15:56 +0000

[...] Eldon at VentureBeat reports on Dell’s “Green” Graffiti contest, among other campaigns that illustrate [...]

By: NAMS at JG etc.

NAMS at JG etc. — Sat, 16 Feb 2008 15:37:33 +0000

[...] –> Not Another MicroSite Eric Eldon, of VentureBeat, has a nice write up on the Dell Graffiti Execution that we did over the last two weeks in [...]

By: Zynga and SGN launch ad networks for game developers on social networks » VentureBeat

Fri, 15 Feb 2008 03:06:46 +0000

[...] first, and plans to incorporate the ad network later. (For more on the company’s network, see our article from [...]

By: Luke G

Luke G — Thu, 14 Feb 2008 20:17:27 +0000

Eric – you’re right, that was pretty hater-ish. Sorry. The point I was trying to make is that the Dell deal is a pretty small example to generalize from, and it’s pretty tough to tell what type of an effect it actually had. The $2CPM is a generous estimate for a FB app, and was meant to illustrate the size of the bet.

By: Joe Marchese

Joe Marchese — Thu, 14 Feb 2008 17:52:27 +0000

I do love the FM example, however Sam makes a good point. This contest could easily have been set up using a dedicated microsite.

I think the defining metric should not be how many people voted, but of the people saw this art work, what was their change in perception towards Dell and will this effect purchase consideration and decision going forward.

The other question would be; Was exposure limited to the 1 million votes? Or, was this are work distribute to friends and contacts (what Rex Briggs would refer to as the potential for a Momentum Effect)? How were people who saw the art, but may not have voted effected in perception and intent to purchase?
Now it was the Facebook environment that made this possible. Now compare this to a television, radio and out of home. If it compares favorably, now we are talking a $15 billion + future….

By: Kupu

Kupu — Thu, 14 Feb 2008 17:27:17 +0000

Excellent, informative article, Eric! Lots of
research was required; content was presented
well and appears valuable to many. “Comments”
seem to miss your main points, which relate to
the increasing value of social connections sites. Thanks

By: Sam B

Sam B — Thu, 14 Feb 2008 16:45:53 +0000

Eric, your assertion that Dell’s campaign is significant for Facebook assumes a) that because a million people participated in an art competition, they assume Dell is green, b) that greenness is a significant consideration when it comes to buying computers and c) that the campaign was significantly more effective on Facebook than it would have been through other means, e.g. running the competition in schools, or through a combination of its website and mainstream media.

All three are dubious. Even if the campaign makes a significant contribution, I don’t believe that the value added to that campaign by Facebook’s social graph is particularly significant.

Also, you use the words “making money” eight times, but specify whether this is revenue or profit exactly zero times. This is unacceptably vague if you’re trying to make the case for something being not just a hip website but a viable business.

By: Debbie

Debbie — Thu, 14 Feb 2008 16:41:59 +0000

This was a great article – thanks.