http://venturebeat.com/2008/02/14/television-viewers-are-going-online-to-watch-videos-unevenly/ News About Tech, Money and Innovation Wed, 25 Nov 2009 02:28:55 +0000 http://wordpress.org/?v=2.8.5 hourly 1 http://venturebeat.com/2008/02/14/television-viewers-are-going-online-to-watch-videos-unevenly/comment-page-1/#comment-795320 Thoughts from Hamburg at Piaras Kelly PR - Public Relations in Ireland Fri, 15 Feb 2008 18:25:37 +0000 http://venturebeat.com/2008/02/14/television-viewers-are-going-online-to-watch-videos-unevenly/#comment-795320 [...] Watching Video Content Online vs TV - A lot of the commentary about the shift from watching TV content on televisions to the Internet annoys me. It’s not comparing like with like for a number of reasons and isn’t a compelling reason to shift your advertising dollars from TV to video sharing websites. Here’s an analogy to explain the difference between watching video content online and on TV from an advertiser’s perspective. Trying to advertise your product/service on video sharing websites is a bit like dropping a box full of matches and asking how many matches are on the floor. With thousands of videos online, the audience is highly fragmented and difficult to reach from a mass marketing perspective. Shows like Desperate Housewives and sports matches are more like a lit match, the audience is still drawn to the flame like a moth. Venturebeat also has an interesting analysis of user behaviour when watching video content online. [...] [...] Watching Video Content Online vs TV – A lot of the commentary about the shift from watching TV content on televisions to the Internet annoys me. It’s not comparing like with like for a number of reasons and isn’t a compelling reason to shift your advertising dollars from TV to video sharing websites. Here’s an analogy to explain the difference between watching video content online and on TV from an advertiser’s perspective. Trying to advertise your product/service on video sharing websites is a bit like dropping a box full of matches and asking how many matches are on the floor. With thousands of videos online, the audience is highly fragmented and difficult to reach from a mass marketing perspective. Shows like Desperate Housewives and sports matches are more like a lit match, the audience is still drawn to the flame like a moth. Venturebeat also has an interesting analysis of user behaviour when watching video content online. [...]

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