http://venturebeat.com/2008/02/15/major-newspapers-team-up-for-online-ad-effort/ News About Tech, Money and Innovation Mon, 23 Nov 2009 07:11:08 +0000 http://wordpress.org/?v=2.8.5 hourly 1 http://venturebeat.com/2008/02/15/major-newspapers-team-up-for-online-ad-effort/comment-page-1/#comment-798361 Roundup: Wal-Mart ends Linux experiment, plenty of ad targeting talk, and more » VentureBeat Tue, 11 Mar 2008 01:39:45 +0000 http://venturebeat.com/2008/02/15/major-newspapers-team-up-for-online-ad-effort/#comment-798361 [...] National cable companies want targeting too — While we (and the New York Times) are on the subject of targeting, it’s not just happening on the internet. The nation’s largest cable television firms, including Comcast, Cox and Time Warner, are joining up to try to attract more targeted ads for their networks in an initiative called Project Canoe. These kinds of partnerships are becoming more common as old media battles the effect of the internet sucking away ad dollars; last month, it was four major newspaper publishers. [...] [...] National cable companies want targeting too — While we (and the New York Times) are on the subject of targeting, it’s not just happening on the internet. The nation’s largest cable television firms, including Comcast, Cox and Time Warner, are joining up to try to attract more targeted ads for their networks in an initiative called Project Canoe. These kinds of partnerships are becoming more common as old media battles the effect of the internet sucking away ad dollars; last month, it was four major newspaper publishers. [...]

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