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	<title>Comments on: Mochi Media, an ad startup that helps to redefine casual gaming, growing strongly</title>
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	<link>http://venturebeat.com/2008/02/19/mochi-media-an-ad-startup-that-helps-to-redefine-casual-gaming-growing-strongly/</link>
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		<title>By: Mochiads，在Flash小游戏中内置广告 &#124; 互联网创业者的灵感花园</title>
		<link>http://venturebeat.com/2008/02/19/mochi-media-an-ad-startup-that-helps-to-redefine-casual-gaming-growing-strongly/comment-page-1/#comment-795878</link>
		<dc:creator>Mochiads，在Flash小游戏中内置广告 &#124; 互联网创业者的灵感花园</dc:creator>
		<pubDate>Wed, 20 Feb 2008 07:32:55 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2008/02/19/mochi-media-an-ad-startup-that-helps-to-redefine-casual-gaming-growing-strongly/#comment-795878</guid>
		<description>[...] that reports back with statistics as a game is picked up by different portals and web pages.  Read more.  addthis_url = [...]</description>
		<content:encoded><![CDATA[<p>[...] that reports back with statistics as a game is picked up by different portals and web pages.  Read more.  addthis_url = [...]</p>
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		<title>By: The Web RoundUp: Feb 19, 2008 : unitedBIT</title>
		<link>http://venturebeat.com/2008/02/19/mochi-media-an-ad-startup-that-helps-to-redefine-casual-gaming-growing-strongly/comment-page-1/#comment-795801</link>
		<dc:creator>The Web RoundUp: Feb 19, 2008 : unitedBIT</dc:creator>
		<pubDate>Tue, 19 Feb 2008 21:35:04 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/2008/02/19/mochi-media-an-ad-startup-that-helps-to-redefine-casual-gaming-growing-strongly/#comment-795801</guid>
		<description>[...] Mochi Media is helping to define the future of casual gaming on the web. What Mochi Media offers is two closely connected tools used by game developers. MochiAds is Mochi’s advertising platform, which inserts ads directly into games. The second, MochiBot, is an analytics tracker that reports back with statistics as a game is picked up by different portals and web pages. While Mochi’s ad platform allows everyone to benefit from a game being shared, the MochiBot tracker helps small developers see just how widely their games can spread. Because MochiAds is driving players back to developers&#8217; home site, there’s often a double benefit between the in-game advertising and a boost in visitors far beyond what developers might see if they tried to keep their games exclusive to their own sites. The question is whether advertising alone will be enough to pay off developers for their creations. Read the full post by Chris Morrison at VentureBeat [...]</description>
		<content:encoded><![CDATA[<p>[...] Mochi Media is helping to define the future of casual gaming on the web. What Mochi Media offers is two closely connected tools used by game developers. MochiAds is Mochi’s advertising platform, which inserts ads directly into games. The second, MochiBot, is an analytics tracker that reports back with statistics as a game is picked up by different portals and web pages. While Mochi’s ad platform allows everyone to benefit from a game being shared, the MochiBot tracker helps small developers see just how widely their games can spread. Because MochiAds is driving players back to developers&#8217; home site, there’s often a double benefit between the in-game advertising and a boost in visitors far beyond what developers might see if they tried to keep their games exclusive to their own sites. The question is whether advertising alone will be enough to pay off developers for their creations. Read the full post by Chris Morrison at VentureBeat [...]</p>
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