http://venturebeat.com/2008/02/19/peanut-labs-social-network-turned-market-research-company-raises-round/ News About Tech, Money and Innovation Mon, 23 Nov 2009 21:25:39 +0000 http://wordpress.org/?v=2.8.5 hourly 1 http://venturebeat.com/2008/02/19/peanut-labs-social-network-turned-market-research-company-raises-round/comment-page-1/#comment-799816 Facebook ad network Lookery hits its billion-impression target; Social networking doomed? » VentureBeat Sat, 22 Mar 2008 00:17:30 +0000 http://venturebeat.com/2008/02/19/peanut-labs-social-network-turned-market-research-company-raises-round/#comment-799816 [...] was enough to land it another round of funding this week. Meanwhile, companies like Peanut Labs are profitably running surveys across [...] [...] was enough to land it another round of funding this week. Meanwhile, companies like Peanut Labs are profitably running surveys across [...]

]]> http://venturebeat.com/2008/02/19/peanut-labs-social-network-turned-market-research-company-raises-round/comment-page-1/#comment-795887 numani Wed, 20 Feb 2008 10:12:45 +0000 http://venturebeat.com/2008/02/19/peanut-labs-social-network-turned-market-research-company-raises-round/#comment-795887 interesting new way of market research but what is the business model behind? how do they earn money? interesting new way of market research but what is the business model behind? how do they earn money?

]]> http://venturebeat.com/2008/02/19/peanut-labs-social-network-turned-market-research-company-raises-round/comment-page-1/#comment-795829 Lisa Duryea Wed, 20 Feb 2008 01:50:40 +0000 http://venturebeat.com/2008/02/19/peanut-labs-social-network-turned-market-research-company-raises-round/#comment-795829 Hi, you’re correct the 29% response rate does go well beyond standard survey response rates. We attribute this high responsiveness to the unique, enhanced user experience offered by the Peanut Labs approach. With Sample3.0, researchers surveys are relevant, fun ‘activities’ built directly within the users social network. A very different model that transcends traditional response rates. By offering virtual incentives that users can use directly towards their online communities, we’ve found that users are more motivated to participate. Hi, you’re correct the 29% response rate does go well beyond standard survey response rates. We attribute this high responsiveness to the unique, enhanced user experience offered by the Peanut Labs approach. With Sample3.0, researchers surveys are relevant, fun ‘activities’ built directly within the users social network. A very different model that transcends traditional response rates.
By offering virtual incentives that users can use directly towards their online communities, we’ve found that users are more motivated to participate.

]]> http://venturebeat.com/2008/02/19/peanut-labs-social-network-turned-market-research-company-raises-round/comment-page-1/#comment-795788 Zaid Tue, 19 Feb 2008 20:14:31 +0000 http://venturebeat.com/2008/02/19/peanut-labs-social-network-turned-market-research-company-raises-round/#comment-795788 29% response rate? That is insane! 2.9% or 0.29 sounds more like the standard. 29% response rate? That is insane! 2.9% or 0.29 sounds more like the standard.

]]> http://venturebeat.com/2008/02/19/peanut-labs-social-network-turned-market-research-company-raises-round/comment-page-1/#comment-795773 Deal RoundUp: Feb 18-19, 2008 : unitedBIT Tue, 19 Feb 2008 18:44:13 +0000 http://venturebeat.com/2008/02/19/peanut-labs-social-network-turned-market-research-company-raises-round/#comment-795773 [...] Peanut Labs, provider of the largest Gen-Y sample for market research, today announced that it received $3.2 million in a series A financing round, led by Leapfrog Ventures and BV Capital. The $3.2 million cash infusion will be used for continued product development towards Peanut Labs’ patent pending market research sampling technology, which is highly effective at reaching the sought after 13-25 year-old demographic known as Gen-Y. Found across more than seventy social networks, Peanut Labs helps web publishers create revenue streams through market research surveys. Each time a member of the social network completes a survey, the publisher earns a sum of money. More about this deal is reported at VentureBeat [...] [...] Peanut Labs, provider of the largest Gen-Y sample for market research, today announced that it received $3.2 million in a series A financing round, led by Leapfrog Ventures and BV Capital. The $3.2 million cash infusion will be used for continued product development towards Peanut Labs’ patent pending market research sampling technology, which is highly effective at reaching the sought after 13-25 year-old demographic known as Gen-Y. Found across more than seventy social networks, Peanut Labs helps web publishers create revenue streams through market research surveys. Each time a member of the social network completes a survey, the publisher earns a sum of money. More about this deal is reported at VentureBeat [...]

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