Comments on: Online advertising to be new front in Google/Microsoft battle http://venturebeat.com/2008/02/25/online-advertising-to-be-new-front-in-googlemicrosoft-battle/ News About Tech, Money and Innovation Wed, 25 Nov 2009 09:59:47 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: Jayant Kadambi http://venturebeat.com/2008/02/25/online-advertising-to-be-new-front-in-googlemicrosoft-battle/comment-page-1/#comment-796570 Jayant Kadambi Tue, 26 Feb 2008 00:49:19 +0000 http://venturebeat.com/2008/02/25/online-advertising-to-be-new-front-in-googlemicrosoft-battle/#comment-796570 My company, Yume, is one of those companies you mention that is developing similar technology. The rules of traditional advertising are changing in the Web 2.0 environment. Niche publishers are growing in numbers. Audiences are scattered now, surfing on alternative devices such as mobile phones and handheld gaming devices. They’re also vocal about the types of ads they’ll tolerate. Status quo no longer works. It’s good to see the big guys recognize the importance of a new approach to online advertising. It validates the work companies like mine are doing now, helping both advertisers and publishers realize a stronger ROI by targeting the ads to relevant audiences and offering the real-time metrics to optimize the campaign’s performance. We’ll also be anxiously awaiting more details on Microsoft’s beta product. In the meantime, we’ll keep plugging away to help the growing number of advertisers and publishers who need solutions today. My company, Yume, is one of those companies you mention that is developing similar technology. The rules of traditional advertising are changing in the Web 2.0 environment. Niche publishers are growing in numbers. Audiences are scattered now, surfing on alternative devices such as mobile phones and handheld gaming devices. They’re also vocal about the types of ads they’ll tolerate. Status quo no longer works.

It’s good to see the big guys recognize the importance of a new approach to online advertising. It validates the work companies like mine are doing now, helping both advertisers and publishers realize a stronger ROI by targeting the ads to relevant audiences and offering the real-time metrics to optimize the campaign’s performance.

We’ll also be anxiously awaiting more details on Microsoft’s beta product. In the meantime, we’ll keep plugging away to help the growing number of advertisers and publishers who need solutions today.

]]> By: Roundup: Click fraud rumored to be more than 16%, new start-up MetaRam launches » VentureBeat http://venturebeat.com/2008/02/25/online-advertising-to-be-new-front-in-googlemicrosoft-battle/comment-page-1/#comment-796552 Roundup: Click fraud rumored to be more than 16%, new start-up MetaRam launches » VentureBeat Mon, 25 Feb 2008 21:02:48 +0000 http://venturebeat.com/2008/02/25/online-advertising-to-be-new-front-in-googlemicrosoft-battle/#comment-796552 [...] Fox’s parent, News Corp says untrue –Techcrunch starts rumor. Check out our related coverage of today’s Microsoft ad announcement. Many blame MySpace for Google’s disappointing Q4 performance. Silicon Alley Insider however, [...] [...] Fox’s parent, News Corp says untrue –Techcrunch starts rumor. Check out our related coverage of today’s Microsoft ad announcement. Many blame MySpace for Google’s disappointing Q4 performance. Silicon Alley Insider however, [...]

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