Comments on: Ad optimizer YieldBuild raises $6 million — this area is getting competitive http://venturebeat.com/2008/03/03/ad-optimizer-yieldbuild-raises-6-million-this-area-is-getting-competitive/ News About Tech, Money and Innovation Tue, 24 Nov 2009 02:54:31 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: dave stevens http://venturebeat.com/2008/03/03/ad-optimizer-yieldbuild-raises-6-million-this-area-is-getting-competitive/comment-page-1/#comment-875944 dave stevens Sat, 14 Jun 2008 11:12:55 +0000 http://venturebeat.com/2008/03/03/ad-optimizer-yieldbuild-raises-6-million-this-area-is-getting-competitive/#comment-875944 Hubpages used the mechanism for in their hubs profits calculation Hubpages used the mechanism for in their hubs profits calculation

]]> By: Mark.Jones http://venturebeat.com/2008/03/03/ad-optimizer-yieldbuild-raises-6-million-this-area-is-getting-competitive/comment-page-1/#comment-875943 Mark.Jones Fri, 23 May 2008 18:44:31 +0000 http://venturebeat.com/2008/03/03/ad-optimizer-yieldbuild-raises-6-million-this-area-is-getting-competitive/#comment-875943 That is an interesting article. In our experience website owners find it difficult to understand visitor behaviour even with good systems such as Google Analytics.<br><br>We have recently come across an excellent piece of software that not only allows them to monitor individual user behaviour in real time, but also facilitates direct engagement between visitor and user. This has been increasing conversions by an average of 15% in the websites we have implemented it in.<br><br>It seems that the individualised data gives a more enlightening perspective. That is an interesting article. In our experience website owners find it difficult to understand visitor behaviour even with good systems such as Google Analytics.

We have recently come across an excellent piece of software that not only allows them to monitor individual user behaviour in real time, but also facilitates direct engagement between visitor and user. This has been increasing conversions by an average of 15% in the websites we have implemented it in.

It seems that the individualised data gives a more enlightening perspective.

]]> By: 6fe772a80163 http://venturebeat.com/2008/03/03/ad-optimizer-yieldbuild-raises-6-million-this-area-is-getting-competitive/comment-page-1/#comment-812985 6fe772a80163 Tue, 13 May 2008 20:36:28 +0000 http://venturebeat.com/2008/03/03/ad-optimizer-yieldbuild-raises-6-million-this-area-is-getting-competitive/#comment-812985 <strong>6fe772a80163...</strong> 6fe772a80163aa923222... 6fe772a80163…

6fe772a80163aa923222…

]]> By: The Rubicon Project launches high-quality ad optimization, releases bullish study on online ad industry » VentureBeat http://venturebeat.com/2008/03/03/ad-optimizer-yieldbuild-raises-6-million-this-area-is-getting-competitive/comment-page-1/#comment-802640 The Rubicon Project launches high-quality ad optimization, releases bullish study on online ad industry » VentureBeat Wed, 09 Apr 2008 00:46:44 +0000 http://venturebeat.com/2008/03/03/ad-optimizer-yieldbuild-raises-6-million-this-area-is-getting-competitive/#comment-802640 [...] The Rubicon Project, an LA-based company that is trying to optimize online ads, has launched a new line of online ad inventory, comprised of sites it has certified as “high-quality.” Its software already lets ad networks reach a site’s visitors based on market segments like geography and topic of the site, solving the problem of unsold or nearly worthless inventory. So this certification is an iteration on the earlier offering, that might make the company some more money. The new certified sites are intended to help networks run ads from high-end advertisers, typically brands that pay to make sure their ads appear next to seemly and relevant content. The company says it carefully screens, rates and classifies partner sites using a combination of software and human verification. Some of Rubicon Projects in the ad-optimization area include AdBrite as well as Pubmatic, along with YieldBuild’s service for site-specific ad optimization. [...] [...] The Rubicon Project, an LA-based company that is trying to optimize online ads, has launched a new line of online ad inventory, comprised of sites it has certified as “high-quality.” Its software already lets ad networks reach a site’s visitors based on market segments like geography and topic of the site, solving the problem of unsold or nearly worthless inventory. So this certification is an iteration on the earlier offering, that might make the company some more money. The new certified sites are intended to help networks run ads from high-end advertisers, typically brands that pay to make sure their ads appear next to seemly and relevant content. The company says it carefully screens, rates and classifies partner sites using a combination of software and human verification. Some of Rubicon Projects in the ad-optimization area include AdBrite as well as Pubmatic, along with YieldBuild’s service for site-specific ad optimization. [...]

]]> By: unitedBIT’s RoundUp - YieldBuild Raises $6 Million for Ad Optimization Network http://venturebeat.com/2008/03/03/ad-optimizer-yieldbuild-raises-6-million-this-area-is-getting-competitive/comment-page-1/#comment-797500 unitedBIT’s RoundUp - YieldBuild Raises $6 Million for Ad Optimization Network Tue, 04 Mar 2008 02:58:09 +0000 http://venturebeat.com/2008/03/03/ad-optimizer-yieldbuild-raises-6-million-this-area-is-getting-competitive/#comment-797500 [...] Yahoo Publisher Network, or eBay’s Ad Context to serve contextual advertising. See more at VentureBeat and Mashable! or at TechCrunch under: Deal RoundUp    Tags: , funding, online [...] [...] Yahoo Publisher Network, or eBay’s Ad Context to serve contextual advertising. See more at VentureBeat and Mashable! or at TechCrunch under: Deal RoundUp    Tags: , funding, online [...]

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