Comments on: TNS buys Web traffic analysis company Compete for $75M

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By: Mark Shaw

Mark Shaw — Sun, 23 Mar 2008 22:51:53 +0000

Well, I am a data freak. I am. No point to deny that one. I used to think that the quality of data is everything. That was a long time ago. Since than I tried mostly every marketing intelligence tool out there including Nielsen Netrating’s, Hitwise, Comscore, Syntryx, TNS, Yadata, Compete and more. The reality of the matter is that I learned that the quality of data is important but really the most important thing when dealing is what they do with their data – How it’s segmented and delivered to me, the user.

Anyway, I wish only the best for this marriage. From a VC perspective, I bet that a 3 fold return over 8 years is probably not going to be remembered as the best investment. I can only wonder what’s going to be the next M&A in this space and hope for some sort of true innovation down the road.

Cheers!
Mark

By: The Angel Finance Blog » Now I don’t feel so bad getting off Compete…

Tue, 04 Mar 2008 19:18:08 +0000

[...] Whether that is a good strategy or not, it looks like I was right on the facts! Here’s the article. « Private equity keeps raising [...]

By: David Cancel

David Cancel — Tue, 04 Mar 2008 03:26:27 +0000

Thanks for the coverage despite your anti-Compete slant.

Again Compete has never shied away from placing trackers on websites directly. I wanted to do so for years but unlike we have paid products that compete against NNR and their patent enforcement initiative is *very* real.

30secs of research using Google would make that clear.

Cheers,
David

By: unitedBIT’s RoundUp - TNS acquires Compete

unitedBIT’s RoundUp - TNS acquires Compete — Tue, 04 Mar 2008 02:41:04 +0000

[...] by comparison, has market cap of $570M.), or newcomers like Quantcast. See more at Mashable! or VentureBeat or TechCrunch. Compete has a blog about this issue under: Deal [...]

By: Joe Duck

Joe Duck — Mon, 03 Mar 2008 19:13:58 +0000

[...] which measures web traffic, for 75MM must have been a big payday for a lot of folks. However as Venture Beat notes some 43MM of venture capital had been poured into COMPETE over the past 8 [...]