WebVisible, a company that focuses on interactive advertising in local markets, said it has received $12 million in second round of funding.
The funding was led by Sutter Hill Ventures and included existing investor Redpoint Ventures.
The Irvine, Calif. company offers a software that manages interactive advertising campaigns for small-to-medium-sized businesses.
It can track a consumer’s location apparently because it partners with companies that have cookies and other information that provides it with that information, including Yahoo, MSN, Ask, Local.com, Voicestar, eStara, Telmetrics, Blue Lithium, Advertising.com, ValueClick, and Looksmart.
WebVisible then partners with companies like AT&T, British Telecom, Yellow Pages Group of Canada, Earthlink, and The McClatchy Company, among others — which sell Webvisible’s advertising product to their local business customers trying to reach consumers in their geographical area.