WebVisible, an interactive ad company for local markets, gets $12M more
WebVisible, a company that focuses on interactive advertising in local markets, said it has received $12 million in second round of funding.
The funding was led by Sutter Hill Ventures and included existing investor Redpoint Ventures.
The Irvine, Calif. company offers a software that manages interactive advertising campaigns for small-to-medium-sized businesses.
It can track a consumer’s location apparently because it partners with companies that have cookies and other information that provides it with that information, including Yahoo, MSN, Ask, Local.com, Voicestar, eStara, Telmetrics, Blue Lithium, Advertising.com, ValueClick, and Looksmart.
WebVisible then partners with companies like AT&T, British Telecom, Yellow Pages Group of Canada, Earthlink, and The McClatchy Company, among others — which sell Webvisible’s advertising product to their local business customers trying to reach consumers in their geographical area.
Next Story: Life-science briefing: Monday, March 17, 2008
Previous Story: JP Morgan buys Bear Stearns for almost nothing — to head off financial chaos
Tags: deal
About the Author, Matt Marshall
Matt launched VentureBeat in September of 2006, with the realization that no one else was covering the entrepreneurial and tech innovation scene with the velocity or depth that he was. Prior to founding VentureBeat, he covered venture capital for the San Jose Mercury News from 2001 to 2006. In 2002, Matt was awarded "Journalist of the Year" by the Northern California Society of Professional Journalists. Prior to working at the Merc, he was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 to 1998, and a writer for the Washington Post in 1994. Matt holds a PhD in Government and an MA in German and European Studies from Georgetown University. In addition to VentureBeat, Matt is also the Executive Producer of DEMO, the leading launchpad event for emerging technologies.












