Feeding off the development of competitive energy markets, which allow consumers and businesses to choose a power service the same way they pick a telephone provider, SaveOnEnergy.com provides a portal where people can compare the different options for five states: Texas, New York, New Jersey, Illinois and Ohio.

Although users can shop solely on the basis of price, they can also get information on the companies so that, for instance, they can pick a provider with better energy efficiency or green generation programs.

The company also has different features that can differentiate plans, like rebates, month-to-month contracts, and lower late payment fees.

The $2.4 million funding was provided by “a group of oil and gas executives”, according to the company. A division of Save On Energy, LTD, it’s based in Dallas, Texas.

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