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One of several startups that asks users to do poll-style votes in order to predict the future, Predictify is most notable for its partnership with the New York Times blog Freakonomics.
These sites are popping up everywhere. Most recently, we covered Xpree, which lets companies tap into the collective wisdom of their employees, and the Industry Standard, a former magazine that now asks readers to predict events like whether Yahoo will accept Microsoft’s acquisition offer.
Predictify doesn’t focus on any particular category, instead allowing any sort of question to be asked. It rewards accurate predictors with cash.
The $4.3 million funding was provided by Sierra Ventures and Sherpalo Ventures, according to Mashable, which first reported the investment. It was the Redwood City, Calif. company’s first full round.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results