Comments on: Confirmed, finally: Online ad company Federated Media raises $50 million

By: Yahoo’s Missing the Boat on Buzz

Yahoo’s Missing the Boat on Buzz — Fri, 30 May 2008 06:56:11 +0000

[...] I don’t have exact stats on the size of the market, Federated Media raised $50 milion on a $200 million post. They also did $23 million in business last year with $60 million in rev slated for this year. [...]

By: Conde Nast rolls up tech blog Ars Technica » VentureBeat

Conde Nast rolls up tech blog Ars Technica » VentureBeat — Fri, 16 May 2008 21:57:21 +0000

[...] Media (VentureBeat uses Federated Media for some of its advertising). This comes shortly after Federated Media raised $50 million to expand its services for its publishers. Conde Nast will be in charge of the sites ads going [...]

By: Sramana Mitra

Sramana Mitra — Tue, 15 Apr 2008 18:29:43 +0000

I think FM should pick up a few flagship sites that they can use to drive traffic to the rest of their portfolio.

One of the things that is not happening much yet, but if big media plays its cards right, it will, is that “traffic” will be used as a currency to recruit strong voices into networks. In other words, WSJ can easily recruit FM’s top authors with the lure of brand and traffic.

What is FM’s strategy to counter this, when it starts happening?

By: Sramana Mitra on Strategy

Sramana Mitra on Strategy — Tue, 15 Apr 2008 18:28:32 +0000

Vertical Ad Networks: Evolution…

Another big funding round in the vertical ad network world: FM raises between $40 and $50M from Oak Investment Partners. Valuation: $200 Million; 2007 Revenue: $25 Million; 2008 Revenue Forecast: $60 Million. Not bad!

My previous coverage of Federate…