I made a trip to the local Game Crazy store at midnight to pick up a copy of Grand Theft Auto IV for $60. There were 39 people in line, including a few under-age kids who got stopped at the door because they weren’t old enough to buy the game. There was a lot of bluster, as we waited in the cold. One guy said he heard they were going to sell 9 million copies. Another said he wouldn’t go to the bathroom until he was done. We previewed Take-Two Interactive’s GTA IV here.
Marketing technologist? We're studying the big marketing clouds
Fill out our 5-minute survey
, and we'll share the data with you.