San Francisco-based organic and fair trade drink maker Adina for Life has raised $6.6 million in a second round of funding to leap into what one of its financiers calls a “perfect marketing storm”.
The company makes juice drinks, coffee and tea, emphasizing sustainability and fairness to small farmers — providing for the aforementioned marketing storm. (Although it should probably be noted that plenty of large corporations, like Starbucks, are eager to dilute that marketing message with their own sizable presence.)
Adina’s drinks are sold by outside vendors like cafes, gas stations and grocery stores, including at least one Bay Area Whole Foods.
The $6.6 million funding was provided by Sherbrooke Capital, a Boston, Mass. firm. The Seraph Group also participated.