EnterMedia, an in-game advertising firm based in Russia, has raised a round of over $1 million from Mangrove Capital Partners and ABRT Fund, according to coverage of a Moscow press conference posted on the Quintura blog.
The company has a proprietary technology it uses to place dynamic ads in flash-based games. Since the Russian market is fairly tiny, it seems likely the investment was made to help migrate the technology to other language markets.
The exact amount of the funding was not disclosed.
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10:33 am
BandwidthCamp » Weekly News & Link Roundup: May 25 - 31, 2008 said:
[...] EnterMedia, a Russian in-game advertising firm, raises first funding [...]