Comments on: The Latin American social networking wars: Market leader Hi5 has been growing, but so has Facebook — and Sonico?

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By: Invisalign Cost

Invisalign Cost — Sun, 14 Sep 2008 01:21:04 +0000

Even with the numbers showing the contrary, at least in Brazil I don't see Myspace doing better than Facebook, to where most Orkut users are migrating.

By: Facebook’s forthcoming iPhone app to be more like its web site; that site redesign was no coincidence » VentureBeat

Thu, 21 Aug 2008 01:04:27 +0000

[...] help Facebook continue penetrating markets such as Latin America, where it is increasingly popular — and where mobile data services are becoming more popular, too. Meanwhile, getting existing, [...]

By: Fast-growing social network hi5 makes key hires, especially on the business side » VentureBeat

Thu, 14 Aug 2008 06:49:30 +0000

[...] hi5’s largest group of users is in Spanish-speaking countries in Latin America, where it competes against local sites and Facebook. Hi5 says its growth can be attributed to its long-time focus on markets outside of the U.S. It has [...]

By: batanga com

batanga com — Sun, 29 Jun 2008 07:37:01 +0000

[...] services ?? like Batanga, which had 8.8 million users in April. Blog platforms like Wordpress …http://venturebeat.com/2008/06/03/the-latin-american-social-networking-wars-market-leader-hi5-has-be…rotten neighborFrom a new neighborhood nuisance law in Baltimore City to a popular new Web site [...]

By: argentinian leaders

argentinian leaders — Sat, 28 Jun 2008 04:57:18 +0000

[...] first report covering the entire region, to 61.6 million this past April. More internet uhttp://venturebeat.com/2008/06/03/the-latin-american-social-networking-wars-market-leader-hi5-has-be…Sides set out for protection FIFASeveral sides will attempt to defend their top-flight status in [...]

By: Why Facebook is now the number one social network in the world, and why this matters | Me Too!

Sun, 15 Jun 2008 01:22:36 +0000

[...] to MySpace’s, has been the market leader in Spanish-speaking Latin American countries for years. And while hi5 is still growing fast, Facebook has been busy catching up to it in a matter of months, especially after Facebook released [...]

By: Why Facebook is now the number one social network in the world, and why this matters » VentureBeat

Fri, 13 Jun 2008 21:39:28 +0000

[...] MySpace’s, has been the market leader in Spanish-speaking Latin American countries for years. And while hi5 is still growing fast, Facebook has been busy catching up to it in a matter of months, especially after Facebook released [...]

By: Evan Epstein

Evan Epstein — Wed, 04 Jun 2008 20:17:37 +0000

Eric, good article about the social networking scene in Latin America – great to see some coverage on the region. However, it makes no sense when you write that “Hi5 has recently introduced two new Spanish versions, for the Argentinian and Castilian dialects” – please, there is no such “dialects”… when in Spanish a reference is made to “Castellano” it's actually Spanish, and Argentina is a Spanish speaking country. So your statement is confusing and misleading at the minimum. Thanks.

By: Flavio

Flavio — Wed, 04 Jun 2008 18:37:58 +0000

Hey Eric.

I'll try to get some data with Netratings.

By: Social Networking outside of the USA | Manitou Heights

Social Networking outside of the USA | Manitou Heights — Wed, 04 Jun 2008 15:09:14 +0000

[...] featured an article in June 2008, titled “The Latin American social networking wars: Market leader Hi5 has been growing, but so has Facebook

By: Eric Eldon

Eric Eldon — Wed, 04 Jun 2008 11:57:46 +0000

Thanks for the comments, guys. Here's a few thoughts:

As I wrote, Orkut is big in Brazil while hi5 and other social networks are big in Spanish-speaking countries. Note that comScore doesn't break down Brazil vs. all of Spanish-speaking Latin America.

One way to get a picture of the Spanish-Portuguese division, though, is looking at hi5's traffic, since its main presence is in Spanish-speaking countries.

If you follow the link I'd included to comScore's data from April, you'll see the graph showing the breakdown of internet users by country. That will give you a more granular look at the market divisions. I'm attaching it to the story, at the bottom.

Flavio, thanks for your comments on the Brazilian social networking market. It's pretty interesting stuff about the changes happening in Brazil -- do you have data sources about that?

By: Flavio

Flavio — Wed, 04 Jun 2008 06:30:54 +0000

Hey Eric!

I agree with dsheise comment. To evaluate the region, I suggest splitting Latin America in two parts with almost the same size in population and users.

After 4 years I see Google's property loosing weight mainly because of the lack of innovation and the crimes evolving the social network largely used by pedophiles, drug dealers and all the sorts of gangs as a medium. Friends of mine who still didn't delete their Orkut profiles, just abandoned it, like I did.

Myspace opened an office down here about 6 months ago. As you mentioned, they have a Pt-Br version of their site and are doing a lot of activities trying to promote their 'services'. As happened in US, the growth of Myspace is coming mostly from music lovers and the cluttered interface just scares everyone.

Even with the numbers showing the contrary, at least in Brazil I don't see Myspace doing better than Facebook, to where most Orkut users are migrating.

I totally agree with you when you point that the main weapon in favor of Facebook is "the fact that it is largely comprised of real people providing factual information about themselves". I'd also point out a "novelty effect" as other reason that is empowering Facebook's presence in Brazil.

Hi5 and Sonico have no presence in Brazil.

Best!
Flavio
Sao Paulo - Brazil

By: spanish to english translators

spanish to english translators — Wed, 04 Jun 2008 03:23:23 +0000

[...] for the Argentinian and Castilian dialects, with more dialect translations to come ?? using …http://venturebeat.com/2008/06/03/the-latin-american-social-networking-wars-market-leader-hi5-has-be…”‘We can’t change Folklife,’ they said. But Folklife had already changed.” Seattle TimesWith enough [...]