Lucid Commerce raises $2.5M for business intelligence

June 16, 2008 | Anthony Ha

Lucid Commerce, a Seattle startup that provides business data for direct-response marketers, has raised a $2.5 million first round of venture capital, according to VentureWire. OVP Venture Partners led the round, and Adconion Media Group chairman Neil Sunderland also participated.

There are a number of companies that help marketers analyze data and decide where spend their campaign dollars, but Lucid says it’s the only one to focus on direct-response marketers. The company made about $1 million in revenue last year. Lucid provides its analysis as an online service, and charges based on the number of transactions.

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About the Author, Anthony Ha

Anthony is a senior editor at VentureBeat, as well as its reporter on media, advertising, and social networks. Before joining the site in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter.