VentureBeat

If you’re feeling overwhelmed, like you’re struggling to keep track of a million different things, then a new Web site called Alerts.com could help. The site delivers a wide range of notifications and reminders to users in a format of their choosing. The Seattle-based start-up just raised $1.2 million in financing.

Alerts.com is going up against services from big Web players, such as Google Alerts and Yahoo Alerts. But Google and Yahoo, while varied, are focused on news content, whether that’s sports scores, weather updates or your horoscope. What’s interesting about Alerts.com, however, is the way it mixes so many different kinds of alerts together, such as everyday needs like cheap gas prices and birthday reminders. For a forgetful and frequently overwhelmed guy like myself, the thought that a service would keep me up-to-date on everything I need without much hassle is pretty darn appealing.

The company provides notifications via email, SMS text messages or voice. Of course, for this kind of service the devil is in the details; you want to get all the information you need without being overwhelmed. I only poked around the website for a short time, so the most I can say is that the basic set-up looks pretty intuitive. (See screenshot above.) The service is in testing mode right now. The company plans to make money through targeted advertising.

The round was led by Monster Venture Partners, which also incubated Alerts.com and was a founding investor.