We'd be happy to set up a briefing for you regarding Cognition's business model, mission, and technology.

When it comes to a comparison between Powerset and Cognition, we typically direct readers to a Cognition vs. Powerset comparison white paper that we were asked to write shortly after Powerset's launch:

http://www.cognition.com/Why_Powerset_Misses_th....

But suffice it to say, Anthony is correct. We are not focused on being a “Google Killer” (unlike Powerset). We are a semantic enabling technology which enables other applications and technologies understand the meaning of language.

Through our patented Semantic Natural Language Processing (NLP) technology, which was developed over the past 23 years (300+ person years), Cognition delivers significantly higher levels of relevant text understanding than is possible with currently used NLP and/or Search technologies. Unlike other Semantic NLP companies, Cognition is the first and only company to combine all the right linguistic elements to optimize semantic understanding, including advanced parsing technology and the most comprehensive Semantic Map of the English language available today.

–Scott Jarus, CEO, Cognition Technologies

Our test was pretty limited. We posed only a handful of queries
selected so that some were more factual, some required more “semantic”
interpretation. For each query we measured input time, review time,
accuracy, and misinformation or bias.

You're probably right. Cognition has not emphasized UI considerations
as much as Powerset. On the other hand, I would always argue that UI
is always on of four key dimensions of product value — unless you are
selling a service with an API.

Mills