Spleak Media Network, a content aggregation platform, has added new themes to its portfolio of content communities on the web in partnership with major content publishers.
The company takes news from partnering publishers, such as gossip about Lindsay Lohan, and publishes it across a broad set of internet venues such as instant messaging platforms, social networks, destination web sites and mobile phones. Publishers use the service to expand the reach of their publications to online readers.
The San Francisco company is adding StyleSpleak, TVSpleak, and GameSpleak today, bringing its total number of communities to six. Fans can read, rate, and mash-up the content as they wish. Spleak previously launched SportSpleak and VoteSpleak in May. CelebSpleak, its first community, launched in November, 2007. That community draws 100,000 visitors every day. The platforms are all interactive. Users can weigh in on topics alongside the professional content.
Major publishers providing content include Hearst Digital Media (CosmoGirl, Seventeen magazine, Teen Magazine, eSpin), DeclareYourself, 18in’08, CBS Sports, Fox Sports, and Yardbarker. Spleak takes about 250 words and splashes it across the different platforms, from MySpace to AIM. It’s a good way for one user to reach a lot of people at once.
Spleak Media Network is venture-backed by Draper Fisher Jurvetson and Sunstone Capital and is privately-held. Competition includes just about any new media news community, such as the live news updates on Twitter or features such as the Facebook Wall. Slide and RockYou also compete to some degree, but Spleak is more focused on pure content.
VentureBeat’s VB Insight team is studying marketing and personalization...
Chime in here, and we’ll share the results