Hasbro dropped the long-expected hammer on Scrabulous today. The company sued the creators of the popular Facebook Scrabble knock-off, alleging copyright infringement.
The toy maker, which owns the Scrabble board game brand in the U.S. and Canada, also asked Facebook to take down the popular application under the Digital Millennium Copyright Act.
Mark Blecher, a general manager at Hasbro’s game division, said in a phone call that Hasbro waited until Electronic Arts had a version of EA Scrabble ready for fans to play. (Hasbro owns the rights and has contracted with EA to make video games based on Hasbro properties). EA launched the beta version of its game last week and expects to have a final version soon. Blecher said that Hasbro began talks with Facebook earlier this year about the infringement but deferred its lawsuit because so many fans wanted a game to play. As long as EA Scrabble wasn’t ready, Scrabulous was the only choice on Facebook. Mattel owns the international rights to Scrabble and Real Networks has the rights to make an international video game based on Mattel’s international rights.
Scrabulous was created by two brothers in India, Rajat and Jayant Agarwalla. The suit, filed in U.S. District Court in New York, also names RJ Softwares. Scrabulous took off because it was an easy way for friends to stay in touch and socialize via Facebook. Players could play the game asynchronously, one turn at a time, so that it didn’t matter if the other player was online or not. Fans were ready to revolt when they heard that Scrabulous might be taken down. But Blecher said he expects fans to migrate to the EA version.
Right now, Scrabulous ranks 11th on the list of most active Facebook applications. The game has 512,961 active daily users and 3.9 million installs, according to Adonomics. Daily users is actually down from the peak, Adonomics shows.

6:27 am
SitePoint Blogs » Hasbro Sues Facebook App Scrabulous said:
[...] VentureBeat reported that Hasbro began talking to Facebook about taking the game down earlier this year but held off on the lawsuit because the game was so popular. What changed? Most significantly, Real Networks, which owns the digital rights to the game Internationally (Scrabble is distributed by Mattel outside of the US and Canada) and Electronic Arts, which owns the digital rights in North America have each launched officially sanctioned versions of the game on Facebook in the past few months. [...]
12:16 pm
BandwidthCamp » Weekly News & Link Roundup: July 20 - 26, 2008 said:
[...] Hasbro sues Scrabulous makers, after EA Scrabble enters beta [...]
11:51 am
Scrabulous’ last gasp? Facebook app disappears overseas » VentureBeat said:
[...] In his statement, Jayant Agarwalla argues that Facebook’s decision was premature, because the legal fight is still pending in India, where the Agarwalla brothers live. Hasbro (which owns the Scrabble rights in the U.S. and Canada) is also bringing suit against the brothers. [...]