Comments on: TrueAnthem raises $2 million to pollute music with pre-song ads http://venturebeat.com/2008/07/28/trueanthem-raises-2-million-to-pollute-music-with-pre-song-ads/ News About Tech, Money and Innovation Tue, 24 Nov 2009 12:12:59 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: abercrombie622 http://venturebeat.com/2008/07/28/trueanthem-raises-2-million-to-pollute-music-with-pre-song-ads/comment-page-1/#comment-896076 abercrombie622 Thu, 15 Oct 2009 11:08:55 +0000 http://venturebeat.com/?p=95744#comment-896076 Ed Hardy Clothing is no curb to the amazing styles of Ed Hardy Clothing. <br><a href="http://www.edhardysell.com" rel="nofollow">http://www.edhardysell.com</a> Ed Hardy Clothing is no curb to the amazing styles of Ed Hardy Clothing.
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]]> By: J.Farley http://venturebeat.com/2008/07/28/trueanthem-raises-2-million-to-pollute-music-with-pre-song-ads/comment-page-1/#comment-882458 J.Farley Wed, 13 Aug 2008 01:38:48 +0000 http://venturebeat.com/?p=95744#comment-882458 There's commercials on TV... I don't hate the TV shows that follow them.... stop whining for 2 minutes, and download an audio-editing app (like Audacity) for free, and lop-off the ads if they bother you so much.<br><br>TV producers and writers make money from advertising... no reason creative songwriters need to be 'above' making money. Last time I checked... the record-selling business was in the toilet. I prefer my favorite bands to not be homeless, or working at Starbucks. Its simple... Pay them, they'll continue making art. There's commercials on TV… I don't hate the TV shows that follow them…. stop whining for 2 minutes, and download an audio-editing app (like Audacity) for free, and lop-off the ads if they bother you so much.

TV producers and writers make money from advertising… no reason creative songwriters need to be 'above' making money. Last time I checked… the record-selling business was in the toilet. I prefer my favorite bands to not be homeless, or working at Starbucks. Its simple… Pay them, they'll continue making art.

]]> By: gigdoggy http://venturebeat.com/2008/07/28/trueanthem-raises-2-million-to-pollute-music-with-pre-song-ads/comment-page-1/#comment-882457 gigdoggy Thu, 31 Jul 2008 23:08:44 +0000 http://venturebeat.com/?p=95744#comment-882457 I think you need to test this service just 10 minutes to realize that the ads are not intrusive, and you get used to them after listening to only 2 songs - the fact that the advertisement is a simple "brought to you by [insert company]", and that it is presented by the artist himself, doesn't come off as annoying: it's as if the artist was presenting his next song on the radio.<br>I find it's a great compromise, and although you say that there are lots of other places to find streaming music, i think what internet does is bring fans and bands closer: as they do, fans will realize that listening to a 3-second spot is a small price to pay to support the bands that they are discovering. I think you need to test this service just 10 minutes to realize that the ads are not intrusive, and you get used to them after listening to only 2 songs – the fact that the advertisement is a simple “brought to you by [insert company]“, and that it is presented by the artist himself, doesn't come off as annoying: it's as if the artist was presenting his next song on the radio.
I find it's a great compromise, and although you say that there are lots of other places to find streaming music, i think what internet does is bring fans and bands closer: as they do, fans will realize that listening to a 3-second spot is a small price to pay to support the bands that they are discovering.

]]> By: Dan Kaplan http://venturebeat.com/2008/07/28/trueanthem-raises-2-million-to-pollute-music-with-pre-song-ads/comment-page-1/#comment-882456 Dan Kaplan Wed, 30 Jul 2008 22:15:03 +0000 http://venturebeat.com/?p=95744#comment-882456 Actually, the thinking that has the music industry in trouble emerged when it thought it could put the reigns on an emerging technology and that the best way to do this was to sue teenagers and college kids.<br><br>Trying to suppress technology is a loser's game, especially in an information economy. The music industry got into trouble because the economics changed and rendered its standard models obsolete.<br><br>It's not understanding this fact that keeps it in trouble. Actually, the thinking that has the music industry in trouble emerged when it thought it could put the reigns on an emerging technology and that the best way to do this was to sue teenagers and college kids.

Trying to suppress technology is a loser's game, especially in an information economy. The music industry got into trouble because the economics changed and rendered its standard models obsolete.

It's not understanding this fact that keeps it in trouble.

]]> By: Dan Kaplan http://venturebeat.com/2008/07/28/trueanthem-raises-2-million-to-pollute-music-with-pre-song-ads/comment-page-1/#comment-882454 Dan Kaplan Wed, 30 Jul 2008 22:07:43 +0000 http://venturebeat.com/?p=95744#comment-882454 Listening to an ad before every single track is an awful experience. For one thing, it compromises the in-the-moment enjoyment that people look for when they listen to music. For another, it feels tacky. It also gets maddeningly repetitive.<br><br>More importantly, when it's no trouble at all to find tons of free music that doesn't require you to pay a "small price" every time you hear it, what do you think people will do? And I'd be willing to bet that the percentage of people who are willing and able to use an audio editor to not pay this "small price," is below 1%.<br><br>As to your point about the flaccidity of my point about clicks: take a quick look at the trends that are shaping the advertising industry right now: The money is moving online and fast. The major reasons? A. It seems to work better. B. It offers clearly measurable metrics.<br><br>Radio commercials effective? Not the last time I checked. Listening to an ad before every single track is an awful experience. For one thing, it compromises the in-the-moment enjoyment that people look for when they listen to music. For another, it feels tacky. It also gets maddeningly repetitive.

More importantly, when it's no trouble at all to find tons of free music that doesn't require you to pay a “small price” every time you hear it, what do you think people will do? And I'd be willing to bet that the percentage of people who are willing and able to use an audio editor to not pay this “small price,” is below 1%.

As to your point about the flaccidity of my point about clicks: take a quick look at the trends that are shaping the advertising industry right now: The money is moving online and fast. The major reasons? A. It seems to work better. B. It offers clearly measurable metrics.

Radio commercials effective? Not the last time I checked.

]]> By: Universal Indie Records http://venturebeat.com/2008/07/28/trueanthem-raises-2-million-to-pollute-music-with-pre-song-ads/comment-page-1/#comment-882455 Universal Indie Records Wed, 30 Jul 2008 18:47:28 +0000 http://venturebeat.com/?p=95744#comment-882455 "this is terrible. Ask any marketer or psychologist, from a consumer standpoint this is nonsense."<br><br>See this is the type of thinking that has the music industry in trouble. The marketers and the psychologists are not the people illegally downloading music. Sure to an older generation this would be horrible... but again, it's NOT FOR YOU.<br><br>Why is that so hard to comprehend? Today's youth have more information tossed at them than ever and their attention spans are much shorter because of it. It's not such a bad way to get the actually listen to ads. “this is terrible. Ask any marketer or psychologist, from a consumer standpoint this is nonsense.”

See this is the type of thinking that has the music industry in trouble. The marketers and the psychologists are not the people illegally downloading music. Sure to an older generation this would be horrible… but again, it's NOT FOR YOU.

Why is that so hard to comprehend? Today's youth have more information tossed at them than ever and their attention spans are much shorter because of it. It's not such a bad way to get the actually listen to ads.

]]> By: Universal Indie Records http://venturebeat.com/2008/07/28/trueanthem-raises-2-million-to-pollute-music-with-pre-song-ads/comment-page-1/#comment-882453 Universal Indie Records Wed, 30 Jul 2008 18:40:21 +0000 http://venturebeat.com/?p=95744#comment-882453 I disagree. I don't find it that obtrusive and I feel that many of today's youth who the service is squarely aimed at will not either. It's a small price to pay to get music that you're interested in. Realize also that there will also be those who will utilize and audio editor to remove the ads from the song.<br><br>Your argument about the ads not being able to be clicked is kind of flacid as well. You can't click on a television or radio commercial either that doesn't mean that it's not effective. Just because this is new media doesn't mean that you have to throw all old media sensibilities away on everything. I disagree. I don't find it that obtrusive and I feel that many of today's youth who the service is squarely aimed at will not either. It's a small price to pay to get music that you're interested in. Realize also that there will also be those who will utilize and audio editor to remove the ads from the song.

Your argument about the ads not being able to be clicked is kind of flacid as well. You can't click on a television or radio commercial either that doesn't mean that it's not effective. Just because this is new media doesn't mean that you have to throw all old media sensibilities away on everything.

]]> By: Ryan http://venturebeat.com/2008/07/28/trueanthem-raises-2-million-to-pollute-music-with-pre-song-ads/comment-page-1/#comment-882452 Ryan Wed, 30 Jul 2008 04:42:05 +0000 http://venturebeat.com/?p=95744#comment-882452 What they need to do is force you to solve a math problem every time. It can be like a human powered Folding@Home network. What they need to do is force you to solve a math problem every time. It can be like a human powered Folding@Home network.

]]> By: fabulous http://venturebeat.com/2008/07/28/trueanthem-raises-2-million-to-pollute-music-with-pre-song-ads/comment-page-1/#comment-882450 fabulous Wed, 30 Jul 2008 04:13:48 +0000 http://venturebeat.com/?p=95744#comment-882450 If a consumer is 15 years old it makes lots of sense! <br><br>If a consumer wants music for free but is unwilling to steal it makes fantastic sense! If a consumer is 15 years old it makes lots of sense!

If a consumer wants music for free but is unwilling to steal it makes fantastic sense!

]]> By: fabulous http://venturebeat.com/2008/07/28/trueanthem-raises-2-million-to-pollute-music-with-pre-song-ads/comment-page-1/#comment-882451 fabulous Wed, 30 Jul 2008 04:08:48 +0000 http://venturebeat.com/?p=95744#comment-882451 As a musician myself I can see why musicians would love trueAnthem. <br><br>How did we get to a place where fans, who supposedly adore musicians, feel just fine stealing their music? <br><br>If everyone feels okay about stealing from musicians then trueAnthem might just be 100% right-on about where the future is heading… <br><br>How long before YouTube videos all play a commercial before starting? Think about it. As a musician myself I can see why musicians would love trueAnthem.

How did we get to a place where fans, who supposedly adore musicians, feel just fine stealing their music?

If everyone feels okay about stealing from musicians then trueAnthem might just be 100% right-on about where the future is heading…

How long before YouTube videos all play a commercial before starting? Think about it.

]]> By: aandarian http://venturebeat.com/2008/07/28/trueanthem-raises-2-million-to-pollute-music-with-pre-song-ads/comment-page-1/#comment-882449 aandarian Tue, 29 Jul 2008 11:37:12 +0000 http://venturebeat.com/?p=95744#comment-882449 this is terrible. Ask any marketer or psychologist, from a consumer standpoint this is nonsense. this is terrible. Ask any marketer or psychologist, from a consumer standpoint this is nonsense.

]]> By: Sweet Home Nashville > TrueAnthem expects topollute music with pre-song ads http://venturebeat.com/2008/07/28/trueanthem-raises-2-million-to-pollute-music-with-pre-song-ads/comment-page-1/#comment-822792 Sweet Home Nashville > TrueAnthem expects topollute music with pre-song ads Tue, 29 Jul 2008 10:54:37 +0000 http://venturebeat.com/?p=95744#comment-822792 [...] the whole thing on [...] [...] the whole thing on [...]

]]> By: TrueAnthem recibe 2M para anuncios pre-canciones http://venturebeat.com/2008/07/28/trueanthem-raises-2-million-to-pollute-music-with-pre-song-ads/comment-page-1/#comment-822784 TrueAnthem recibe 2M para anuncios pre-canciones Tue, 29 Jul 2008 09:02:13 +0000 http://venturebeat.com/?p=95744#comment-822784 [...] TrueAnthem, una empresa de publicidad centrada en los anuncios emitidos antes de las canciones en los sitios de música, ha recibido una ronda de financiación de 2 millones de dólares. [...] [...] TrueAnthem, una empresa de publicidad centrada en los anuncios emitidos antes de las canciones en los sitios de música, ha recibido una ronda de financiación de 2 millones de dólares. [...]

]]> By: TrueAnthem raises $2 million to pollute music with pre-song ads http://venturebeat.com/2008/07/28/trueanthem-raises-2-million-to-pollute-music-with-pre-song-ads/comment-page-1/#comment-822746 TrueAnthem raises $2 million to pollute music with pre-song ads Tue, 29 Jul 2008 03:46:51 +0000 http://venturebeat.com/?p=95744#comment-822746 [...] Left Of Center Tags: Adidas, Left Of Center, Music Ads, Music Ranges, Music Song, Purveyor, Seed Capital, Smart [...] [...] Left Of Center Tags: Adidas, Left Of Center, Music Ads, Music Ranges, Music Song, Purveyor, Seed Capital, Smart [...]

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