http://venturebeat.com/2008/07/30/clickable-targets-small-to-medium-sized-search-advertisers-raises-145m/ News About Tech, Money and Innovation Tue, 24 Nov 2009 22:13:15 +0000 http://wordpress.org/?v=2.8.5 hourly 1 http://venturebeat.com/2008/07/30/clickable-targets-small-to-medium-sized-search-advertisers-raises-145m/comment-page-1/#comment-864294 George Fri, 01 Aug 2008 11:24:00 +0000 http://venturebeat.com/?p=95844#comment-864294 The local game is very complicated. As everyone knows by now, video is very exciting. I think in the next few years people will discover that video is appropriate for certain areas of the consumer market, right now it seems like everyone wants to use video for everything. I think the small business arena will benefit the most from video which is pretty much the thesis behind <a href="http://Jippidy.com" rel="nofollow">Jippidy.com</a> The local game is very complicated. As everyone knows by now, video is very exciting. I think in the next few years people will discover that video is appropriate for certain areas of the consumer market, right now it seems like everyone wants to use video for everything. I think the small business arena will benefit the most from video which is pretty much the thesis behind Jippidy.com

]]> http://venturebeat.com/2008/07/30/clickable-targets-small-to-medium-sized-search-advertisers-raises-145m/comment-page-1/#comment-864293 David Benton Thu, 31 Jul 2008 00:59:34 +0000 http://venturebeat.com/?p=95844#comment-864293 Interesting developments in this "local" space.........I think the holy grail of advertising (true ROI) might be doable with these smaller businesses if one can figure out how the hell to scale it and provide the offline proof that their ad dollars are returning leads to their business. Which one of these guys is the biggest in the space???? I think ReachLocal has raised like $100mm or something.........that is the one I always hear people talk about.........anybody bigger? Interesting developments in this “local” space………I think the holy grail of advertising (true ROI) might be doable with these smaller businesses if one can figure out how the hell to scale it and provide the offline proof that their ad dollars are returning leads to their business. Which one of these guys is the biggest in the space???? I think ReachLocal has raised like $100mm or something………that is the one I always hear people talk about………anybody bigger?

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