Comments on: Demandbase launches lead generation platform with Adobe funding

By: Engago team

Engago team — Mon, 01 Sep 2008 18:04:21 +0000

@Kathleenwierisch:
a) If you have to find new leads, you have to cold call your entire population of potential customers. By knowing the visiting companies, you can cold call on warm companies which is more effective as explained on http://www.leadsexplorer.com
b) Once in the sales process, being able to visually analyze the reactions of the prospects on your communications (mail, calls, meetings,…) will help you to adjust the message.
c) When a customer visits your website, it is time to call them. http://www.leadsexplorer.com/en/le/l/Visitor_tr...

By: kathleenwiersch

kathleenwiersch — Wed, 27 Aug 2008 22:08:55 +0000

The problem is that you only know someone visited your site from a company, not who and demandbase could potentially have thousands of people in their database. Which contact do you buy? I like the idea of it being free and not having to pay for Leadlander anymore because while that visitor data is interesting, it is difficult for either marketing or sales to make it actionable.

By: Jason

Jason — Tue, 26 Aug 2008 00:29:34 +0000

I think LeadLander beat Visitor Track to market … but there are a few others out there that do similar stuff.

The key thing here is that Demandbase is giving something for free that other companies (like Lead Lander or Visitor Track) charge for. What's not to like there?

By: Anthony Ha

Anthony Ha — Mon, 25 Aug 2008 22:03:25 +0000

Thanks for this. As I said, I don't really follow this market too closely, so I wasn't aware of either of those companies. Neither of their websites seem to be working right now, but from your descriptions, it sounds like you're right, Demandbase is following them into this market, and is distinguished mainly by its AIR desktop functionality and its pay-per-contact model.

By: Anthony Ha

Anthony Ha — Mon, 25 Aug 2008 21:56:33 +0000

No, I must not have explained this clearly. Demandbase tells you which company is visiting your site. Then, if you're interested in the company, you can buy the contact info of a specific person within that company from Demandbase.

By: C. Jeffers

C. Jeffers — Mon, 25 Aug 2008 19:05:34 +0000

Demandbase has followed others into this market. VisitorTrack was the first entrant, and fully integrates detailed profiles about a company visiting a website with contacts data – including Executive name, phone number, address, and email address. ISP's are automatically filtered out. HotLead email alerts are delivered in real time. The application offers several powerful behavioral profiling attributes to automatically separate high-value Visitors from others.

By: Demandbase bags $8 million; launches lead generation platform | Startup Meme

Mon, 25 Aug 2008 12:43:37 +0000

[...] Demandbase, a company focused at transforming the traditional functioning of B2B companies to target customers and powers lead generation solutions that bring out the potential of online advertising, search and Social networks has raised $8 million worth of funding as reported by Anthony Ha. [...]

By: Engago team

Engago team — Mon, 25 Aug 2008 12:26:52 +0000

It seems the solution of DemandBase is mainly a contact data base. You need to purchase the contacts that are interesting to your company. Then hope some of these contacts visit your website.
This is the inverse model and quite different from the competitors in this market, who have web services (no download) that will try to identify the company name of all visitors (large, medium and small companies). Then you qualify the visiting company by pages visited and number of visits and company background as leads (or not).
Then you start looking for a contact within the visiting company.