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	<title>Comments on: Google is neither buying nor running many online display ads, but Microsoft and MySpace are</title>
	<atom:link href="http://venturebeat.com/2008/08/26/google-is-neither-buying-or-running-many-online-display-ads-but-myspace-and-microsoft-are/feed/" rel="self" type="application/rss+xml" />
	<link>http://venturebeat.com/2008/08/26/google-is-neither-buying-or-running-many-online-display-ads-but-myspace-and-microsoft-are/</link>
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		<title>By: abercrombie622</title>
		<link>http://venturebeat.com/2008/08/26/google-is-neither-buying-or-running-many-online-display-ads-but-myspace-and-microsoft-are/comment-page-1/#comment-896377</link>
		<dc:creator>abercrombie622</dc:creator>
		<pubDate>Thu, 15 Oct 2009 10:28:44 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97013#comment-896377</guid>
		<description>Why tiffany jewellery is your best choice?Compared with other jewellerys,tiffany jewellery have many advantages.&lt;br&gt;&lt;a href=&quot;http://www.tiffanyjewelleryshop.co.uk&quot; rel=&quot;nofollow&quot;&gt;http://www.tiffanyjewelleryshop.co.uk&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Why tiffany jewellery is your best choice?Compared with other jewellerys,tiffany jewellery have many advantages.<br /><a href="http://www.tiffanyjewelleryshop.co.uk" rel="nofollow">http://www.tiffanyjewelleryshop.co.uk</a></p>
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		<title>By: houseofseo.com &#187; Blog Archive SearchCap: The Day In Search, August 27, 2008</title>
		<link>http://venturebeat.com/2008/08/26/google-is-neither-buying-or-running-many-online-display-ads-but-myspace-and-microsoft-are/comment-page-1/#comment-827838</link>
		<dc:creator>houseofseo.com &#187; Blog Archive SearchCap: The Day In Search, August 27, 2008</dc:creator>
		<pubDate>Sat, 06 Sep 2008 19:35:32 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97013#comment-827838</guid>
		<description>[...] Google is neither buying nor running many online display ads, but Microsoft and MySpace are, VentureBeat [...]</description>
		<content:encoded><![CDATA[<p>[...] Google is neither buying nor running many online display ads, but Microsoft and MySpace are, VentureBeat [...]</p>
]]></content:encoded>
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		<title>By: Svetlana Gladkova</title>
		<link>http://venturebeat.com/2008/08/26/google-is-neither-buying-or-running-many-online-display-ads-but-myspace-and-microsoft-are/comment-page-1/#comment-863345</link>
		<dc:creator>Svetlana Gladkova</dc:creator>
		<pubDate>Thu, 28 Aug 2008 11:17:35 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97013#comment-863345</guid>
		<description>True, reach can be (and is) misleading often and Google obviously shows more ads of other types (I don&#039;t have stats but I tend to believe it must be on the top position if all ad types were combined). As for the choice between reaching US audience once or target audience 4x, the latter option is quite obvious unless you actually target all the US audience. And I&#039;m not quite sure if Yahoo&#039;s second position is about it pushing less ads to each reached user or about it not being able to sell all the impressions it could potentially generate.</description>
		<content:encoded><![CDATA[<p>True, reach can be (and is) misleading often and Google obviously shows more ads of other types (I don&#39;t have stats but I tend to believe it must be on the top position if all ad types were combined). As for the choice between reaching US audience once or target audience 4x, the latter option is quite obvious unless you actually target all the US audience. And I&#39;m not quite sure if Yahoo&#39;s second position is about it pushing less ads to each reached user or about it not being able to sell all the impressions it could potentially generate.</p>
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	<item>
		<title>By: Search Engine Optimization &#187; Blog Archive &#187; SearchCap: The Day In Search, August 27, 2008</title>
		<link>http://venturebeat.com/2008/08/26/google-is-neither-buying-or-running-many-online-display-ads-but-myspace-and-microsoft-are/comment-page-1/#comment-827090</link>
		<dc:creator>Search Engine Optimization &#187; Blog Archive &#187; SearchCap: The Day In Search, August 27, 2008</dc:creator>
		<pubDate>Thu, 28 Aug 2008 03:12:51 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97013#comment-827090</guid>
		<description>[...] Google is neither buying nor running many online display ads, but Microsoft and MySpace are, VentureBeat [...]</description>
		<content:encoded><![CDATA[<p>[...] Google is neither buying nor running many online display ads, but Microsoft and MySpace are, VentureBeat [...]</p>
]]></content:encoded>
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		<title>By: SearchCap: The Day In Search, August 27, 2008</title>
		<link>http://venturebeat.com/2008/08/26/google-is-neither-buying-or-running-many-online-display-ads-but-myspace-and-microsoft-are/comment-page-1/#comment-827071</link>
		<dc:creator>SearchCap: The Day In Search, August 27, 2008</dc:creator>
		<pubDate>Wed, 27 Aug 2008 23:40:31 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97013#comment-827071</guid>
		<description>[...] Google is neither buying nor running many online display ads, but Microsoft and MySpace are, VentureBeat [...]</description>
		<content:encoded><![CDATA[<p>[...] Google is neither buying nor running many online display ads, but Microsoft and MySpace are, VentureBeat [...]</p>
]]></content:encoded>
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		<title>By: SearchCap: The Day In Search, August 27, 2008 - SeoAlchemist - How to make gold with SEO.</title>
		<link>http://venturebeat.com/2008/08/26/google-is-neither-buying-or-running-many-online-display-ads-but-myspace-and-microsoft-are/comment-page-1/#comment-827070</link>
		<dc:creator>SearchCap: The Day In Search, August 27, 2008 - SeoAlchemist - How to make gold with SEO.</dc:creator>
		<pubDate>Wed, 27 Aug 2008 23:28:03 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97013#comment-827070</guid>
		<description>[...] Google is neither buying nor running many online display ads, but Microsoft and MySpace are, VentureBeat [...]</description>
		<content:encoded><![CDATA[<p>[...] Google is neither buying nor running many online display ads, but Microsoft and MySpace are, VentureBeat [...]</p>
]]></content:encoded>
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		<title>By: &#187; SearchCap: The Day In Search, August 27, 2008 A+ Computer Professionals: SEO, Web Design, Hosting, Site and Script Installations and Modifications, PHP Coding, and Web Traffic</title>
		<link>http://venturebeat.com/2008/08/26/google-is-neither-buying-or-running-many-online-display-ads-but-myspace-and-microsoft-are/comment-page-1/#comment-827069</link>
		<dc:creator>&#187; SearchCap: The Day In Search, August 27, 2008 A+ Computer Professionals: SEO, Web Design, Hosting, Site and Script Installations and Modifications, PHP Coding, and Web Traffic</dc:creator>
		<pubDate>Wed, 27 Aug 2008 23:21:32 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97013#comment-827069</guid>
		<description>[...] Google is neither buying nor running many online display ads, but Microsoft and MySpace are, VentureBeat [...]</description>
		<content:encoded><![CDATA[<p>[...] Google is neither buying nor running many online display ads, but Microsoft and MySpace are, VentureBeat [...]</p>
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		<title>By: T.Armstronger</title>
		<link>http://venturebeat.com/2008/08/26/google-is-neither-buying-or-running-many-online-display-ads-but-myspace-and-microsoft-are/comment-page-1/#comment-863344</link>
		<dc:creator>T.Armstronger</dc:creator>
		<pubDate>Wed, 27 Aug 2008 22:41:27 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97013#comment-863344</guid>
		<description>Reach can be misleading to advertisers.  You need to look at frequency as well.  BTW, the Google Network has the largest reach and you can run display, video or text advertising - any of those formats are valid.&lt;br&gt;&lt;br&gt;Would you rather hit ever person in the USA once or your target audience 4x.</description>
		<content:encoded><![CDATA[<p>Reach can be misleading to advertisers.  You need to look at frequency as well.  BTW, the Google Network has the largest reach and you can run display, video or text advertising &#8211; any of those formats are valid.</p>
<p>Would you rather hit ever person in the USA once or your target audience 4x.</p>
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		<title>By: T.Armstronger</title>
		<link>http://venturebeat.com/2008/08/26/google-is-neither-buying-or-running-many-online-display-ads-but-myspace-and-microsoft-are/comment-page-1/#comment-863342</link>
		<dc:creator>T.Armstronger</dc:creator>
		<pubDate>Wed, 27 Aug 2008 22:39:41 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97013#comment-863342</guid>
		<description>Ditto.&lt;br&gt;&lt;br&gt;They run billions of impressions on the content network, you just don&#039;t know they&#039;re from Google.  I don&#039;t think there is a way for Comscore or any other 3p to distinguish between the text ads and display ads on their network since they&#039;re all served by the same domain.&lt;br&gt;&lt;br&gt;Here lies Google&#039;s under-the-radar-rainmaker...insiders know just how much they&#039;re already making from display on the content network  x-DCLK.</description>
		<content:encoded><![CDATA[<p>Ditto.</p>
<p>They run billions of impressions on the content network, you just don&#39;t know they&#39;re from Google.  I don&#39;t think there is a way for Comscore or any other 3p to distinguish between the text ads and display ads on their network since they&#39;re all served by the same domain.</p>
<p>Here lies Google&#39;s under-the-radar-rainmaker&#8230;insiders know just how much they&#39;re already making from display on the content network  x-DCLK.</p>
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		<title>By: Svetlana Gladkova</title>
		<link>http://venturebeat.com/2008/08/26/google-is-neither-buying-or-running-many-online-display-ads-but-myspace-and-microsoft-are/comment-page-1/#comment-863343</link>
		<dc:creator>Svetlana Gladkova</dc:creator>
		<pubDate>Wed, 27 Aug 2008 14:58:32 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97013#comment-863343</guid>
		<description>What I find to be the most interesting about the stats issued by comScore is that Yahoo still has the highest reach of display ads to unique users - Yahoo is not the web property displaying more ads than anybody else but the reach of 72% seems to be amazing to me.</description>
		<content:encoded><![CDATA[<p>What I find to be the most interesting about the stats issued by comScore is that Yahoo still has the highest reach of display ads to unique users &#8211; Yahoo is not the web property displaying more ads than anybody else but the reach of 72% seems to be amazing to me.</p>
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		<title>By: Ryan</title>
		<link>http://venturebeat.com/2008/08/26/google-is-neither-buying-or-running-many-online-display-ads-but-myspace-and-microsoft-are/comment-page-1/#comment-863341</link>
		<dc:creator>Ryan</dc:creator>
		<pubDate>Wed, 27 Aug 2008 05:22:23 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97013#comment-863341</guid>
		<description>Is &quot;Google Sites&quot; the entire google content network?</description>
		<content:encoded><![CDATA[<p>Is &#8220;Google Sites&#8221; the entire google content network?</p>
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		<title>By: centernetworks</title>
		<link>http://venturebeat.com/2008/08/26/google-is-neither-buying-or-running-many-online-display-ads-but-myspace-and-microsoft-are/comment-page-1/#comment-863340</link>
		<dc:creator>centernetworks</dc:creator>
		<pubDate>Wed, 27 Aug 2008 05:17:15 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97013#comment-863340</guid>
		<description>gotcha</description>
		<content:encoded><![CDATA[<p>gotcha</p>
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		<title>By: MG Siegler</title>
		<link>http://venturebeat.com/2008/08/26/google-is-neither-buying-or-running-many-online-display-ads-but-myspace-and-microsoft-are/comment-page-1/#comment-863337</link>
		<dc:creator>MG Siegler</dc:creator>
		<pubDate>Wed, 27 Aug 2008 05:04:34 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97013#comment-863337</guid>
		<description>Yeah, definitely looks intriguing Don. More options are always better.</description>
		<content:encoded><![CDATA[<p>Yeah, definitely looks intriguing Don. More options are always better.</p>
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		<title>By: MG Siegler</title>
		<link>http://venturebeat.com/2008/08/26/google-is-neither-buying-or-running-many-online-display-ads-but-myspace-and-microsoft-are/comment-page-1/#comment-863339</link>
		<dc:creator>MG Siegler</dc:creator>
		<pubDate>Wed, 27 Aug 2008 05:03:57 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97013#comment-863339</guid>
		<description>Main point wasn&#039;t that Google isn&#039;t running them, more that they aren&#039;t showing them in large numbers on their sites - I just didn&#039;t want the title to be 4 lines long.</description>
		<content:encoded><![CDATA[<p>Main point wasn&#39;t that Google isn&#39;t running them, more that they aren&#39;t showing them in large numbers on their sites &#8211; I just didn&#39;t want the title to be 4 lines long.</p>
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		<title>By: centernetworks</title>
		<link>http://venturebeat.com/2008/08/26/google-is-neither-buying-or-running-many-online-display-ads-but-myspace-and-microsoft-are/comment-page-1/#comment-863338</link>
		<dc:creator>centernetworks</dc:creator>
		<pubDate>Wed, 27 Aug 2008 04:57:57 +0000</pubDate>
		<guid isPermaLink="false">http://venturebeat.com/?p=97013#comment-863338</guid>
		<description>Uhm MG - where does Google run ANY display ads at all? And #1 rarely needs to market, it&#039;s the others who do. That&#039;s why you see Apple running iPhone ads.</description>
		<content:encoded><![CDATA[<p>Uhm MG &#8211; where does Google run ANY display ads at all? And #1 rarely needs to market, it&#39;s the others who do. That&#39;s why you see Apple running iPhone ads.</p>
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