Traffic Marketplace buys click-to-chat company Livemarkets

Traffic Marketplace, an online ad network, has purchased Livemarkets for an undisclosed amount. Livemarkets offers technology that lets an advertiser operate a click-to-chat feature within a banner ad, so a potential customer can immediately talk to a salesperson.

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Eric wrote about digital media for VentureBeat until August 2009. To reach VentureBeat's current writers, email tips@venturebeat.com.

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